Email Tickets

The Email Ticket Report consists of multiple tabs that provide different reporting options. You can access the different report by clicking on one of the tabs.

Tab	Description
Summary	Provides basic reporting metrics for the email send.
Click Overlay	Displays a heat map of the email with indicators as to where contacts click.
ISP Delivery	Provides deliverability metrics broken out by domain.
Links	Lists all URLs within the email content for the send and provides the ability to edit those links.
Details	Provides a summary of the email activity configuration for this send.
Deliverability Testing	This is part of the 250ok integration. This tab will be available when the deliverability seeds are added to a mailing. Contact iPost Client Services to have this feature enabled in your account.
Conversions	This tab will be available if conversion tracking is enabled on the account. Any conversion results for the mailing is available in this tab.

Summary

The Summary tab provides the basic reporting metrics for the email send. The name of the email send is located in the blue bar. The subject line for the email is below the reporting metrics.

Reporting Metric	Description
Mailing ID	Mailing ID is the iPost internal ID for that mailing. Clicking on the Mailing ID will bring you to the email that was used for that email send.
Date/Time	Date/Time is the date and time the email was sent.
Sent	Sent displays the number and the percentage of contacts to which the email was sent.
Bounces	Bounces displays the number and the percentage emails that bounced. This includes hard and soft bounces.
Delivered	Delivered displays the number and the percentage of emails that were successfully delivered to a contact.
Unique Opens	Unique Opens displays the number and the percentage of opens by contacts.
Unique Clicks	Unique Clicks displays the number and the percentage of clicks by contact.
Conversions	Conversions displays the number and the percentage of conversions for the send. This field is only present if Web Tracking is enabled.
Complaints	Complaints displays the number and the percentage of contacts that have reported the email as spam to their ISP.
Unsubscribe	Unsubscribe displays the number and percentage of contacts that have opted out using the native opt out link.
Status	Status displays the status of the mailing. In Progress will be displayed while the email is sending. Complete will be displayed once all contacts have been sent the email.

From within the Email Ticket, you can access a contact list for each reporting metric. To access this, click on the number being reported for the specific metric. A results page will appear with the contact’s email address and the date/time of their interaction with the email. From here, you can chose what you would like to do with this information:

Create a New List: contacts are added to a new list that can then be used for sending, as a suppression, or with a dynamic filter.
Create a New Sendable Data Table: contacts are added to a new data table that can be used for sending, as a suppression, or with dynamic filters and SQL queries.
Export: contacts are exported in a file to the account's FTP.
Resend Email to the audience: creates a "remarketing_static_list" with the selected contacts and prompts the user to complete a new Email Send Configuration using the new list.

The following "resend" options are also available on the Summary tab.

A Comprehensive Summary Report can be exported by clicking either the Download Text or Download PDF option. The Text option will export the reporting metrics in a TXT file format while the PDF option exports the reporting metrics as a PDF. Once clicked, enter your email address; you will receive an email with a link to download the report (it will also be exported to the account's FTP).

Email Delivery

Email Delivery provides a visual illustration of the number of emails that were delivered, soft bounced, or hard bounced. The different metrics are represented by different colors in the graph. If you mouse over the colored sections, you will be provided with a count per metric.

Email Client Usage

Email Client Usage displays the top five user agents for viewing an email. The rest of the user agents are added to the Other category.

Engagement by Device

Engagement by Device displays stats regarding the devices contacts use to open their emails. The graph displays data for Desktop or Mobile devices for both Opens and Clicks. These percentages are calculated by the number of clicks/opens per device divided by the total number of clicks/opens.

Email Engagement Report

Email Engagement displays metrics regarding how the contacts interacted with the email. Within this report, you can find the total number of Opens and Clicks.

Click Overlay

The Click Overlay tab provides the option to see a visual rendering of the email content or the option to view unique clicks by link. The Click Overlay view will be shown by default.

On the Click Overlay view:

The email content for the send will render with visual indicators as to where contacts are clicking. The legend for link colors is displayed at the top of the page.
Links will be highlighted in different colors, depending on a contact's response to the link.
The Click Percentage is calculated by the number of clicks on the link/unique opens for the mailing.
The report can be exported in PDF format by clicking the orange Download Click Overlay icon to the right of the legend.

On the Click by Link view:

Each URL from the email content will render with a total number of unique clicks for that link.
If the 'name' attribute is being used in the HTML code, that information will also be displayed.
To access the contact information, click on the number being reported for the unique click. A results page will appear with the contact’s email address and the date/time of their click. From here, you can choose what you would like to do with this information.
- Create a New List: contacts are added to a new list that can then be used for sending, as a suppression, or with a dynamic filter.
- Create a New Sendable Data Table: contacts are added to a new data table that can be used for sending, as a suppression, or with dynamic filters and SQL queries.
- Export: contacts are exported in a file to the account's FTP.
- Resend Email to the audience: creates a "remarketing_static_list" with the selected contacts and prompts the user to complete a new Email Send Configuration using the new list.

ISP Delivery

The ISP Delivery tab provides delivery and response statistics broken out by domain. There are two methods to control which domains appear on the final report:

View Statistics for specific domain(s) - enter a comma separated list of domains you would like to appear on the report
View Top Domains - select the number of domains to appear on the report (based on list share percentage)

Once you select your control, click Refresh to generate a new report.

Within each section is a row for the Mailing Total which provides the same information reported by domain but is reported for the mailing as a whole.

Delivery Statistics

The Delivery section provides delivery metrics broken out by domain. The domains are listed in descending order by the Email Sent column.

Metric	Description
Email Sent	The number of emails sent from that domain for the mailing.
List Share	The percentage of the total list for the mailing which was sent to the domain.
Bounces	The number of messages sent to the domain that bounced.
Bounce Rate	The percentage of messages sent to the domain which bounced.
Emails Received	The number of emails that were successfully delivered to the domain.
Delivery Rate	The percentage of messages sent to the domain which were successfully delivered.

Response Statistics

The Response section provides engagement metrics broken out by domain. The domains are listed in descending order by Emails Received.

Metrics	Description
Emails Received	The number of emails that were successfully delivered to the domain.
Unsubscribe	The number of contacts who opted out of using the iPost Subscription Form.
Unsubscribe Rate	The percentage of total contacts who opted out of using the iPost Subscription Form.
Unique Open	The number of emails that were opened. A contact may only be counted once for this metric.
Unique Open Rate	The percentage of emails that were received and opened by a contact.
Unique Click	The number of unique clicks.
Unique Click Rate	The percentage of emails that were clicked.
CTVR	The Click to View Rate compares the number of opens to the number of clicks.

Links

The Links tab allows you to edit any links that were contained within the content of the email after an email send completes. All links that were included in the content will be listed and assigned a unique URL ID. If a link is listed multiple times within the email content, it will also be listed multiple times in the Links tab due to the unique URL ID.

To edit a URL:

Click on the green Edit icon next to the URL ID.
Once the URL field is editable, proceed with editing the link.
1. Replace Entire URL - updates the full URL that is stored in the database. This option should be used in cases where iTL is not present in the URL.
2. Search and Replace - specify an expression to replace part of the URL. It does not update the URL in the database but instead replaces the string as part of the tracking redirector. This option must be used in cases where iTL is present in the URL. Note the expression is matched against the URL after iTL substitutions have been done.
Click OK once your edits are complete.

The URL update will be reflected only on the sending definition for the mailing. The actual email that was sent will not be updated.

A URL cannot be updated from the Links Tab for an Automation that is currently In Progress. The Automation must first be paused or stopped for the URL to be updated.

Details

The Detail tab provides an overview of the email send configuration for the mailing and includes a rendering of the email content and the originating automation ID. Refer back to this tab if you have any question about the configuration of the email send.

Conversions

The Conversions tab will only be available if conversion tracking is configured on your account. This tab will provide all the conversion related reporting for the email send.

Metric	Description
Total Revenue	The total revenue resulting from orders from this mailing.
Average Order	The average of all orders from this mailing.
Total Conversions	The total number of conversion.
Number of Items	The total number of items ordered.
Conversion Rate	The rate of conversion for this mailing.

Contact information can be viewed and exported for the following options:

Who Converted - Email recipients who placed an order.
Who Did Not Convert - Email recipients who did not place or complete an order.
Conversion Details - an export of various data files that contain the raw data from the conversions.

Both Who Converted and Who Did Not Convert views include options to Create a New List, Create a New Sendable Data Table, Export, or Resend Email to this Audience.

Email Conversion Data

The Email Conversion Details section provides information on items purchased as part of the conversions.

Top Item by Conversion Revenue - the product that resulted in the highest revenue.
Top Item by Conversion Count - the product with the highest number of purchases.