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Retargeting

Retargeting is an easy way to send a follow up email to your customers based on the customer's behavior with the initial email.

Using Retargeting on an Email Send

  1. When scheduling an email, select the Enable Retargeting option found within the Email Send Configuration section under Description.
  2. Finish configuring your email send and click Next. This will take you to the Retarget Email Options step. 

Audience Criteria

The table below lists the retargeting Audience Criteria options.

Option Description
Opened Re-send email to any contact who opened the initial email.
Did Not Open Re-send email to any contact who did not open the initial email.
Clicked Re-send email to any contact who clicked any URL the initial email.
Opened But Did Not Click Re-send email to any contact who opened the initial email but did not click on any URL in the email.

Schedule

Select the date and time for the when the Retarget email will send. This send time should be different from the scheduled date and time of the initial email send, which is scheduled within the automation itself.