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SMS/MMS Provisioning

All Mobile messaging requires carrier approval, with requirements and timelines varying by code type.

Dedicated Short Code

The approval process for a Short Code is 8 to 12 weeks but that can vary depending on additional information requested by the carriers and how quickly that information is returned to them.

MMS is a separate approval process. If interested in MMS, we recommend that you go through that approval process at the same time versus later.

To provision a dedicated short code, the following information is required:

  • Campaign Type
  • Campaign Name/Sponsor
  • Campaign Keyword (if applicable)
  • Campaign URL for Web Opt-in (if applicable)
  • Campaign Overview
  • Campaign Description
  • Start Date
  • End Date
  • Help Email Address
  • Help Phone Number
  • Sample Message - If getting approval for MMS, you will also need to include a MMS sample with a media file.
  • Terms & Conditions URL
  • Privacy Policy URL
  • Service Type
  • Keyword CTA
    • Mockup of the Keyword CTA should include the following: Msg&Data Rates May Apply Text HELP for HELP Text STOP to CANCEL T&Cs can be viewed at [URL], Privacy Policy can be viewed at [URL].
    • Supply information as to where the Keyword CTA will be advertised.
Terms & Conditions

If you have not already done so, your Terms & Conditions page will need to be updated to include information on Mobile messaging. Below is the information that will need to be present.

  • Program name, short code, advice of charge, and description
  • Advise how subscribers will opt in (Example: Text ALERT to 12345)
  • Name of all US Carriers that support the program
  • A link to the customer or campaign’s privacy policy
  • “Test STOP to cancel” and “Reply HELP for help” must be presented and in BOLD font on the Terms and Conditions web page
  • For alert campaigns, please provide the frequency of messages. Example, “10 messages per month” or “5msg/wk.”
  • Include: T-Mobile is not liable for delayed or undelivered messages

10 Digit Long Code (10DLC)

The approval process for 10DLC is 5 to 10 business days. The following information is required for provisioning.

  • Legal Company Name
  • Country of Registration
  • Type of Business (LLC, Corp, Non-Profit, etc.)
  • Tax ID Number
  • Address of Registrant
  • Website
  • Vertical Type
  • Sample Messages. If more than one type of campaign, please provide 2-4 examples so that the 10DLC can be registered for mixed campaign use.