SMS/MMS Provisioning
All Mobile messaging requires carrier approval, with requirements and timelines varying by code type.
Dedicated Short Code
The approval process for a Short Code is 8 to 12 weeks but that can vary depending on additional information requested by the carriers and how quickly that information is returned to them.
MMS is a separate approval process. If interested in MMS, we recommend that you go through that approval process at the same time versus later.
To provision a dedicated short code, the following information is required:
- Campaign Type
- Campaign Name/Sponsor
- Campaign Keyword (if applicable)
- Campaign URL for Web Opt-in (if applicable)
- Campaign Overview
- Campaign Description
- Start Date
- End Date
- Help Email Address
- Help Phone Number
- Sample Message - If getting approval for MMS, you will also need to include a MMS sample with a media file.
- Terms & Conditions URL
- Privacy Policy URL
- Service Type
- Keyword CTA
- Mockup of the Keyword CTA should include the following: Msg&Data Rates May Apply Text HELP for HELP Text STOP to CANCEL T&Cs can be viewed at [URL], Privacy Policy can be viewed at [URL].
- Supply information as to where the Keyword CTA will be advertised.
Terms & Conditions
If you have not already done so, your Terms & Conditions page will need to be updated to include information on Mobile messaging. Below is the information that will need to be present.
- Program name, short code, advice of charge, and description
- Advise how subscribers will opt in (Example: Text ALERT to 12345)
- Name of all US Carriers that support the program
- A link to the customer or campaign’s privacy policy
- “Test STOP to cancel” and “Reply HELP for help” must be presented and in BOLD font on the Terms and Conditions web page
- For alert campaigns, please provide the frequency of messages. Example, “10 messages per month” or “5msg/wk.”
- Include: T-Mobile is not liable for delayed or undelivered messages
10 Digit Long Code (10DLC)
The approval process for 10DLC is 5 to 10 business days. The following information is required for provisioning.
- Legal Company Name
- Country of Registration
- Type of Business (LLC, Corp, Non-Profit, etc.)
- Tax ID Number
- Address of Registrant
- Website
- Vertical Type
- Sample Messages. If more than one type of campaign, please provide 2-4 examples so that the 10DLC can be registered for mixed campaign use.