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Subscriber Overview Reports

Subscriber overview reports provide a high-level capture of an account's subscriber metrics, as well as the ability to export all-time bounces and opt outs.

Subscriber Metrics

How to Download the Report

  1. Click the Reports menu item in the left-hand navigation bar.
  2. Next, click Subscriber Overview.
  3. Click the Download button for Subscriber Metrics.
Understanding the Data Points

  • Total Subscribed: The number of email addresses that were opted in and eligible for mailing as of the indicated date. This is your total available list size exclusive of opt-outs.

  • Unsubscribed: The number of addresses that were opted out and therefore ineligible for mailing as of the indicated date as a result of interactions with your regular subscribe/unsubscribe mechanisms (preferences web forms, email, etc.)

  • Reported Spam: The number of addresses that were opted out because of a spam complaint submitted through their ISP or a third-party anti-spam service such as SpamCop.

  • Bounced: The number of addresses removed from your list due to repeated failure of delivery attempts.

  • Total Opted-Out: The total number of unsubscribed email addresses and should equal to the combined numbers from the "unsubscribed", "spam reports", and "bounced" columns.

Opt Outs

How to Download the Report

  1. Click the Reports menu item in the left-hand navigation bar.
  2. Next, click Subscriber Overview.
  3. Click the Download button for Opt-outs.
Understanding the Data

When you download an opt-out list, you will save a text file listing the email address of every recipient who asked not to receive any future mailings from your company. The addresses included on this opt-out list will not receive any future mailings from your company through the system. To protect your company's image and comply with industry regulation, you must remove any additional opt-out addresses from your mailing list before your next mailing is launched.

Bounces

How to Download the Report

  1. Click the Reports menu item in the left-hand navigation bar.
  2. Next, click Subscriber Overview.
  3. Click the Download button for Bounces.
Understanding the Data

When you download a bounced address list, you will save a text file listing the email addresses for which delivery could not be completed. This list does not include soft bounces (valid addresses which have a temporary delivery problem), but rather is composed of hard bounces (invalid email addresses). It is highly recommended that all bounced addresses are removed from your mailing list before the next mailing cycle is launched in order to keep your list current and lower mailing costs.