According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020.
The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points.
Combining these two strategies; Email Marketing and SEO, provides a powerful plan of action to attract new customers and ensure your business’s longevity in the years to come.
Here are some highlights of the report and tips to get you started.
Growing 15 percentage points, email is one of two top-performing marketing methods for reaching out to customers (PPC being number 1).
The report calls email far cheaper than other channels such as Social Media, PPC, and SEO. Also highlighted, was the fact that so many people were virtually trapped at home, marketers appear to show renewed attention to email marketing campaigns.
What do you think about these results? Is your business using email marketing effectively both to drive traffic and for brand awareness?
If not, what do you think could be improved?
Source: 3rd Annual Franchise Marketing Report (AFMR), Part 4
Why, how, and where businesses are allocating their digital marketing budgets is in flux, it’s constantly “Ch-ch-ch-ch-changing” in recent years.
The AFMR report released by Franchise Update Media reported a 15% rise in email marketing effectiveness year over year with spending continuing to increase.
When it comes to using search engine optimization (SEO) for search engine ranking, Franchise Update Media reported a 7% rise in SEO effectiveness year over year.
Both seo and email will continue to rise as more companies expand their presence online and look for new ways to reach current and potential customers online.
Source: 3rd Annual Franchise Marketing Report (AFMR), Part 3
Just like there are three different programs in franchise email marketing, there are also three areas for franchise development using email.
Each area requires different journeys, using differentiated messaging and tone and unique cadence/frequency controls.
Refer to our article Email Marketing For Franchise Development to dive deeper into Franchise Email Marketing.
Those leads once raised their hand to learn about becoming a Zee.
At the time those prospective Zee’s might not have been the right fit, but today the circumstances might have changed.
Some of those old hand-raisers might be a solid candidate.
Using a pre-built lead nurture automation, you can keep those leads “alive”.
Let us help you land that “gem” and meet your 2022 Franchise Development goals.
This successful pre-built email program is called BOOST for Franchise.
See how BOOST will help you today schedule your free intro call.
“This annual report was created at the request of our Franchise Marketing Leadership Conference Advisory Board to develop relevant content for CMOs, and to learn more about their needs and challenges,” said Diane Phibbs, executive vice president, and chief content officer at Franchise Update Media.