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Best Franchise Email Templates for 2025
What makes the best franchise email templates? Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement. While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their [...]
Understanding Email Open Rates (Updated for 2025)
Updated April 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s initial performance, acting as a [...]
Casino Email Marketing: 3 Types of Emails EVERY Casino Needs
Casino email marketing is no longer optional—it's essential. With competition for inbox attention at an all-time high, email has become the most effective channel for player development, engagement, and loyalty. Today's players expect more than generic promotions. They want personalized, relevant, and timely content that speaks to their preferences and habits. If your casino isn’t sending these three foundational [...]
Franchise Email Marketing Tactics That Work: From Customization to Copy
Episode 2 of Email Never Sleeps In a crowded digital inbox, franchise email marketing has the power to bridge the gap between national brand integrity and localized customer engagement. In Episode 2 of Email Never Sleeps, Andrew Kordek, iPOST, is joined by franchise marketing expert Amy Dill-Amoss from Alliance Franchise Brands to break down what truly works [...]
Franchise Marketing Strategies: Email and Distributed Marketing (S4 E1)
Franchise marketing in 2025 isn’t just about brand guidelines and bulk email blasts. It’s about empowering franchisees—your “Zs”—to become confident, capable marketers at the local level while maintaining consistency and alignment with your central brand message. In a recent episode of Email Never Sleeps, Andrew Kordek of iPost sat down with Aaron Smith, CEO of Sageflo, to [...]
Casino Email Marketing Strategies That Increase Player Loyalty
Keeping existing players engaged is far more cost-effective than constantly acquiring new ones. Email marketing offers tribal casinos a direct, personalized line to their audience – one that continues to outperform other online channels like social media and paid ads (How to Do Casino Email Marketing). By leveraging data from players’ club programs and tailoring content to player preferences, [...]
Simplifying Email: What is IP Warmup?
Simplifying Email: What is IP Warmup? In email marketing, IP warmup is crucial for establishing a positive sending reputation for a new IP address. When you begin sending emails from a new IP, Internet Service Providers ISPs must see consistent, trustworthy behavior to recognize you as a legitimate sender. This blog post will break down What IP Warmup is, [...]
What is a Newsletter? Email Marketing Basics
What is a Newsletter? Email Marketing Basics An email newsletter is one of the 9 essential types of email campaigns. Businesses or individuals use them to share relevant information with their audience. Typically sent at regular intervals, these newsletters can include updates, news, and curated content based on subscribers' interests. They serve as a direct line of communication, allowing brands to stay [...]
Best Franchise Email Templates for 2025
What makes the best franchise email templates? Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement. While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider things like multiple locations, brand consistency in messaging, and different markets depending on each franchise location. Sure, it’s easy to suggest that franchises could hire their own marketing team to handle emails for each location. But that would be an [...]
Understanding Email Open Rates (Updated for 2025)
Updated April 2025. Understanding email open rates is crucial for optimizing your email marketing campaigns and driving engagement. Whether you’re a seasoned marketer or just starting, mastering this key metric can have a major impact on your campaign’s success. Among these metrics, email open rates stand out as a fundamental indicator of your email’s initial performance, acting as a gateway to further engagement through click-through and click-to-open rates (CTRs and CTORs). This blog will help you understand what constitutes a good open rate, how to improve it, and how privacy changes are impacting the way we interpret email performance today. What is an Email Open Rate? An open rate is a metric used in email marketing [...]
Casino Email Marketing: 3 Types of Emails EVERY Casino Needs
Casino email marketing is no longer optional—it's essential. With competition for inbox attention at an all-time high, email has become the most effective channel for player development, engagement, and loyalty. Today's players expect more than generic promotions. They want personalized, relevant, and timely content that speaks to their preferences and habits. If your casino isn’t sending these three foundational types of emails, you're leaving money—and players—on the table. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about your brand differentiators. As a casino marketer, you want to accomplish things like increase wallet share, measure spend, communicate across channels, leverage data, and, most importantly, create [...]
Franchise Email Marketing Tactics That Work: From Customization to Copy
Episode 2 of Email Never Sleeps In a crowded digital inbox, franchise email marketing has the power to bridge the gap between national brand integrity and localized customer engagement. In Episode 2 of Email Never Sleeps, Andrew Kordek, iPOST, is joined by franchise marketing expert Amy Dill-Amoss from Alliance Franchise Brands to break down what truly works in email for franchises today. Why Franchise Email Marketing is Different Franchise marketing is uniquely layered. It operates in a duality—corporate brand messaging needs to be upheld, while individual franchise owners must localize communication to drive business. Amy shares her hands-on experience overseeing email marketing for 700+ franchise members, highlighting the massive need for: Scalable customization within [...]
Franchise Marketing Strategies: Email and Distributed Marketing (S4 E1)
Franchise marketing in 2025 isn’t just about brand guidelines and bulk email blasts. It’s about empowering franchisees—your “Zs”—to become confident, capable marketers at the local level while maintaining consistency and alignment with your central brand message. In a recent episode of Email Never Sleeps, Andrew Kordek of iPost sat down with Aaron Smith, CEO of Sageflo, to unpack the evolution of franchise marketing strategies. Their conversation highlights how forward-thinking brands are blending tools, training, and trust to create meaningful connections between franchise locations and local customers. Let’s break down the most effective franchise marketing strategies for 2025 and beyond. From Good to Great: The Evolution of Franchise Marketing According to Aaron Smith, many organizations [...]
Casino Email Marketing Strategies That Increase Player Loyalty
Keeping existing players engaged is far more cost-effective than constantly acquiring new ones. Email marketing offers tribal casinos a direct, personalized line to their audience – one that continues to outperform other online channels like social media and paid ads (How to Do Casino Email Marketing). By leveraging data from players’ club programs and tailoring content to player preferences, casinos can foster deeper connections that drive repeat visits and higher lifetime value. Effective email campaigns can boost on-property visits and online play by building loyalty over time. This article explores how casino email marketing can drive player retention and loyalty, and outlines proven strategies – with real-world examples – to increase engagement and long-term player value. [...]
Simplifying Email: What is IP Warmup?
Simplifying Email: What is IP Warmup? In email marketing, IP warmup is crucial for establishing a positive sending reputation for a new IP address. When you begin sending emails from a new IP, Internet Service Providers ISPs must see consistent, trustworthy behavior to recognize you as a legitimate sender. This blog post will break down What IP Warmup is, its benefits, and how you can use it to improve your email program with confidence. Introduction to IP Warmup The goal of IP warmup is to gradually increase the volume of emails sent over some time. This measured approach helps demonstrate to ISPs that your email sending practices are reliable and that you're not a spammer. By [...]
What is a Newsletter? Email Marketing Basics
What is a Newsletter? Email Marketing Basics An email newsletter is one of the 9 essential types of email campaigns. Businesses or individuals use them to share relevant information with their audience. Typically sent at regular intervals, these newsletters can include updates, news, and curated content based on subscribers' interests. They serve as a direct line of communication, allowing brands to stay connected with their audience and keep them informed about the latest developments. This blog will teach you about email newsletters, describe their purpose, and offer expert advice on measuring their success and further optimizing newsletters. What is an Email Newsletter? The content of an email newsletter can vary widely depending on the target audience. It might feature [...]
Boost Email Productivity: 60 ChatGPT Prompts for Every Scenario
Tired of drowning in repetitive emails? Boost email productivity with ChatGPT, your AI-powered shortcut to crafting polished, personalized messages for sales, support, events, and niche industries like casinos and legal services. This guide will give you 60 ready-to-use ChatGPT prompts, actionable tips to humanize AI outputs, and free templates to automate your workflow. How to Optimize ChatGPT for Email Writing Before diving into prompts, let’s address the elephant in the room: AI-generated emails often sound robotic or overly verbose. To avoid this: Prime ChatGPT with context: Specify your audience, tone, and key messaging. Use custom instructions: Guide the AI to avoid jargon and prioritize clarity. Iterate and refine: Treat the first output as a draft, then [...]
7 Tactics The Gambling And Casino Industry Needs to Implement for 2025
Updated August 2024. What's the secret to successful casino marketing to your gaming customers? What marketing tactics do casinos use to attract customers? How can you create an online casino marketing campaign that truly delivers results? These are all questions that will be answered about digital marketing for casinos in this guide on how to market to your casino gaming customers in 2025. Here, we outline seven casino marketing strategies the gambling, casino, and gaming industry needs to implement in order to stay successful in a very fast-paced business world! 1) Advanced Digital Marketing Digital marketing continues to evolve, and casinos and gambling brands must stay ahead by leveraging the latest technologies. With new media platforms emerging [...]
Top 10 Email Marketing Disasters Franchise Owners Must Avoid
Email marketing is crucial for franchise owners to communicate with customers and drive business growth. However, common mistakes can turn your email marketing efforts into a disaster. In this blog post, we will discuss the top 10 email marketing disasters that franchise owners must avoid to ensure the success of their marketing efforts. Top 10 Email Marketing Disasters Ignoring Brand Guidelines One of the biggest mistakes in email marketing that franchise owners can fall into is not establishing brand guidelines. These guidelines are the cornerstone for maintaining a unified brand identity across all customer touchpoints in franchise marketing. When franchisees overlook or disregard these [...]
B2B Email Marketing 101
Effective email marketing can seem like a never-ending challenge—especially for B2B marketers. How do you balance promoting your product, telling a compelling story, and connecting with your audience? In a recent episode of Email Never Sleeps, we sat down with Kate Arney-Cimino, a content marketer with a sales background, to discuss the nuances of B2B email marketing. Here are some key takeaways. Know Your Audience One of the most critical pieces of advice from Kate is understanding your audience. As someone with a background in sales, Kate has a unique perspective on what makes a prospect tick. "I think that's what made it very successful—knowing exactly who we were talking to," Kate explains. Whether [...]
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