Featured Posts
Email Greetings and Closings: Starting & Ending Emails That Actually Work
If you spend any time writing an email, whether it’s a formal business email, a quick check-in to a customer, or outreach for job applications, your greeting and closing do more than "sound polite". They: They signal tone and intent in the first second. They influence whether someone hits reply, clicks, or unsubscribes. Influence whether you make a positive [...]
How to Design Effective Casino Email Marketing Campaigns
Email is the one channel your competitors can’t fully see. They might notice your billboards, your paid search ads, even your social campaigns. But the email campaigns you send to players? That’s where the real strategy lives... Your offers, loyalty, PR, and player development all stitched together into one beautiful channel. The problem: most casino “email strategies” are really [...]
What Is a Newsletter? (2026 Guide for Email Marketers)
1-Minute Recap If you’re just here for the quick answer to “what is a newsletter?”: A newsletter is a recurring email (or series of emails) that shares updates, insights, and curated content with a defined audience that asked to hear from you. Unlike one-off promotions, good newsletters are built to deliver value first—then earn trust, traffic, and revenue over [...]
How Often Should You Email Your List? 2026 Guide for Casinos, Hotels, and Franchises
1-Minute Recap If you’re just here for the answer to “how often should you email your list?”, here’s the quick version: There’s no single magic number, but for most brands, 1–4 marketing emails per month to a broad list is the sweet spot where performance tends to hold up. For casinos, hotels, and franchises, frequency is a data problem, [...]
Casino Marketing Specialists: What They Do, Why They Matter, and How to Choose One (2026 Guide)
Casino Marketing Specialists: Who Actually Grows the Casino? If you run a casino today, you’ve probably asked yourself: Who is truly responsible for driving profitable play and visits? What does a modern casino marketing specialist actually do? How do you tell a real expert from someone who just “does digital” for everyone? The days of throwing money at billboards [...]
Best Email Service Provider for Gaming (2026 Guide)
As Gaming Tightens Up, Who Actually Powers the Best Email? For gaming brands, email isn’t just another marketing channel anymore. It’s how you move players, protect them, and prove you’re in control. Today’s players and guests interact with casinos, sportsbooks, and iGaming brands through: Real-time odds and offers Cross-property comps and rewards Regulatory and responsible gaming communications Player development [...]
Casino Public Relations: Email Marketing Strategy Guide
Updated Feb 2026. Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report [...]
Click-to-Open Rate (CTOR) in Email Marketing: What It Is + Why It Matters in 2026
1-Minute Recap If you only skim, here’s the big picture: Email click-to-open rate (CTOR) is an email marketing metric that shows what percentage of people who open your email actually click. It sits alongside email open rate and click through rate (CTR) as one of the core performance signals: Open rate = inbox and subject performance CTR = campaign-level [...]
iPost Expands Product Offering into the UK, Canada, and EU
iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced 20% year-over-year revenue growth for the full year 2025 compared to 2024. The company's consistent performance throughout the year reflects sustained demand for its ability to serve highly regulated industries with unmatched compliance, customer customizations, and personalization capabilities. iPost Expands Product Offering into the UK, Canada, and EU This expansion reflects the trust our global customers place in iPost and marks the next step in our evolution. We're delivering a powerful, flexible, compliant platform worldwide while meeting local laws.” — Marco Marini, COO SAN MATEO, Calif., [...]
iPost’s Email Expert Andrew Kordek to Present ‘Kick A$$ Email Marketing’ Session at Casino Marketing Boot Camp
iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced 20% year-over-year revenue growth for the full year 2025 compared to 2024. The company's consistent performance throughout the year reflects sustained demand for its ability to serve highly regulated industries with unmatched compliance, customer customizations, and personalization capabilities. iPost announces Andrew Kordek will lead a featured session on "Kick A$$ Email Marketing" at the upcoming Casino Marketing Boot Camp in New Orleans. Email marketing remains the most effective channel for player development, engagement, & loyalty in the casino industry. Today's players expect personalized experiences beyond generic [...]
iPost Reports 20% YoY Revenue Growth for 2025, Fueled by Strategic Expansion and Platform Innovation
iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced 20% year-over-year revenue growth for the full year 2025 compared to 2024. The company's consistent performance throughout the year reflects sustained demand for its ability to serve highly regulated industries with unmatched compliance, customer customizations, and personalization capabilities. iPost Reports 20% YoY Revenue Growth for 2025, Fueled by Strategic Expansion and Platform Innovation Ending 2025 with 20% year-over-year growth is a powerful validation of our focus on the enterprise marketer's needs.” — Cameron Kane, CEO SAN MATEO, Calif., Feb. 27, 2026 PRNewswire-PRWeb -- iPost, the leading [...]
Email Greetings and Closings: Starting & Ending Emails That Actually Work
If you spend any time writing an email, whether it’s a formal business email, a quick check-in to a customer, or outreach for job applications, your greeting and closing do more than "sound polite". They: They signal tone and intent in the first second. They influence whether someone hits reply, clicks, or unsubscribes. Influence whether you make a positive impression in any professional context In other words: your “Hi {FirstName}” and “Best,” are doing more heavy lifting than you think. Most people obsess over subject lines and ignore the first and last lines of the message. That’s backwards. In both formal emails and informal emails, your opening and closing are what frame everything in between. This [...]
How to Design Effective Casino Email Marketing Campaigns
Email is the one channel your competitors can’t fully see. They might notice your billboards, your paid search ads, even your social campaigns. But the email campaigns you send to players? That’s where the real strategy lives... Your offers, loyalty, PR, and player development all stitched together into one beautiful channel. The problem: most casino “email strategies” are really just a pile of one-off campaigns. If you want email to drive measurable gaming, hotel, and F&B revenue, you need to design campaigns as a system, grounded in player data, compliance, and a clear role for each send. This guide pulls together key ideas from our deep dives on Casino Email Marketing Strategies, tribal loyalty, casino PR, [...]
What Is a Newsletter? (2026 Guide for Email Marketers)
1-Minute Recap If you’re just here for the quick answer to “what is a newsletter?”: A newsletter is a recurring email (or series of emails) that shares updates, insights, and curated content with a defined audience that asked to hear from you. Unlike one-off promotions, good newsletters are built to deliver value first—then earn trust, traffic, and revenue over time. The most effective newsletters are: Segmented (not one-size-fits-all blasts) Tied to a clear purpose (educate, nurture, retain, or sell) Measured with real metrics like open rate, click-through rate (CTR), and click-to-open rate (CTOR), not just “we sent it.” We’ll break down what a newsletter is, why it still matters (even in an AI + social-first world), [...]
How Often Should You Email Your List? 2026 Guide for Casinos, Hotels, and Franchises
1-Minute Recap If you’re just here for the answer to “how often should you email your list?”, here’s the quick version: There’s no single magic number, but for most brands, 1–4 marketing emails per month to a broad list is the sweet spot where performance tends to hold up. For casinos, hotels, and franchises, frequency is a data problem, not a feelings problem. You should look at open rates, click through rates and unsubscribe rates together to decide whether to send more or less. As a starting point: Casinos: 1–2 broad email campaigns per week per engaged player segment + triggered trips/events + regulatory messages. Hotels: A lifecycle-driven cadence tied to browsing, booking, pre-arrival, in-stay, and [...]
Casino Marketing Specialists: What They Do, Why They Matter, and How to Choose One (2026 Guide)
Casino Marketing Specialists: Who Actually Grows the Casino? If you run a casino today, you’ve probably asked yourself: Who is truly responsible for driving profitable play and visits? What does a modern casino marketing specialist actually do? How do you tell a real expert from someone who just “does digital” for everyone? The days of throwing money at billboards and hoping for the best are gone. Now, the job of a casino marketing specialist is to help you: Attract the right guests Keep high-value players coming back Connect marketing to measurable gaming, hotel, and F&B revenue In this guide, we’ll unpack what casino marketing specialists really are, how they work, and how to evaluate potential partners [...]
Best Email Service Provider for Gaming (2026 Guide)
As Gaming Tightens Up, Who Actually Powers the Best Email? For gaming brands, email isn’t just another marketing channel anymore. It’s how you move players, protect them, and prove you’re in control. Today’s players and guests interact with casinos, sportsbooks, and iGaming brands through: Real-time odds and offers Cross-property comps and rewards Regulatory and responsible gaming communications Player development and host outreach Loyalty, hotel, and on-property experiences Behind all of that sits one critical question: “What is the best email service provider for gaming – not just another B2C ESP?” This guide breaks down what actually makes an ESP “best” for casinos and gaming—and why iPost leads the category in 2026, with SendX and Litmus as [...]
Casino Public Relations: Email Marketing Strategy Guide
Updated Feb 2026. Casino public relations (PR) and marketing demand exceptional precision and expertise. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed PR strategy drives customer engagement and protects brand reputation. In the modern era, email marketing has emerged as a powerful yet underused tool in casino PR. This report explores how casinos can leverage their owned email lists as a PR channel – backed by real performance data, strategic insights, and actionable tips for marketing directors and communications executives. What is Casino Public Relations? In the casino industry, public relations encompasses managing the casino’s reputation, communicating key messages to the public and stakeholders, and handling crises [...]
Click-to-Open Rate (CTOR) in Email Marketing: What It Is + Why It Matters in 2026
1-Minute Recap If you only skim, here’s the big picture: Email click-to-open rate (CTOR) is an email marketing metric that shows what percentage of people who open your email actually click. It sits alongside email open rate and click through rate (CTR) as one of the core performance signals: Open rate = inbox and subject performance CTR = campaign-level action CTOR = email content and call to action quality For casinos, hotels, and franchises, CTOR is the fastest way to: Compare promos vs “reputation” sends (PR, brand campaigns, host outreach) Decide which always-on flows in your marketing campaign stack to scale, tweak, or kill. If you haven’t yet, this blog sits alongside: Understanding Email Open Rates [...]
How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026
1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, hotels, and franchises have unfair advantages: rich first-party data, repeat visits, strong offers, and loyal segments. Used properly, those should put you above generic benchmarks. To beat “average” CTR, you need to do five things consistently: Hyper-target the right audience, not everyone on the list Align offer + message + landing page for each segment Trigger messages at high-intent moments (visits, bookings, [...]
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