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Journey Send Reports
Journey Sends provides information and reporting metrics on Journey Automations.
When first accessing Journey Sends, you will initially see the reporting manager, which provides the following information.
| Column | Description |
|---|---|
| Name | The name of the journey. Clicking on the name will bring you to the reporting results. |
| Status | The status of the journey. A journey can be Active, Paused, or Stopped. |
| Created | The date the journey was created. |
| Modified | The date the journey was last modified. |
| In Queue | The total number of contacts who are queued to enter a journey. Contacts will be queued while a journey is paused. |
| Total Entered | The total number of contacts who have entered into the journey. |
| In Journey | The total number of contacts who are currently in the journey but have not exited or been ejected. |
| Ejected | The total number of contacts who have been ejected from the journey. Contacts can be ejected based on ejection criteria configured in the journey or by suppression lists or data tables configured on the email activity. |
| Exited | The total number of contacts who have completed the journey. |
To view a journey's full report, click on the name of the journey in the reporting manager. The Journey Sends Report is composed of tabs that provide different information regarding the mailing based on a date range. The default date range covers the previous 30 days. To change the date range for the report:
- Click on the green Report icon next to the date range in the blue bar at the top of the report.
- Select your date range from the available options or create a custom date range (max time frame is 90 days).
- Click Apply to refresh the report using the new date range.
Email Summary TAB
The Email Summary tab provides individual and cumulative metrics for all email activities that are configured in the journey. Each email activity that is configured in the journey will appear in this tab with a unique Mailing ID.
If the email content is changed, a new Mailing ID will be generated resulting in a new row added to the journey report.
To see reporting for older email content, click the blue arrow next to the email's name. Clicking on the name of the Email Activity navigates the user to the activity's Email Ticket report for the individual sends.
Reporting Metrics
The Email Summary tab provides the following metrics for each email activity and the cumulative results.
| Reporting Metric | Description |
|---|---|
| Activities | The name of the email activities that are in the journey configuration. |
| Mailing ID | Mailing ID is the iPost internal ID for that mailing. |
| Modified Date/Time | Date/Time is the date and time the email was modified. |
| Sent | The number and percentage of contacts to which the email was sent. |
| Bounces | The number and percentage of emails that bounced. This includes hard and soft bounces. |
| Delivered | The number and percentage of emails that were successfully delivered to a contact. |
| Opens | Total number of opens by contacts. |
| Clicks | Total number of clicks by contact. |
| Conversions | Total number of conversions for the send. This field is only present if conversion tracking is enabled. |
| Unsubscribe | Total number of contacts that have opted-out using the native opt-out link. |
A Comprehensive Summary Report can be downloaded by selecting Download Text or Download PDF. Once clicked, enter your email address to receive an email with a link to download the report (it will also be exported to the account's FTP).
Email Delivery
Email Delivery provides a visual illustration of the number of emails that were delivered, soft bounced, or hard bounced. The different metrics are represented by different colors in the graph. If you mouse over the colored sections, you will be provided with a count per metric.
Email Client Usage
Email Client Usage displays the top five user agents for viewing an email. The rest of the user agents are added to the Other category.
Engagement by Device
Engagement by Device displays stats regarding the devices contacts use to open their emails. The graph displays data for Desktop or Mobile devices for both Opens and Clicks.
Email Engagement Report
Email Engagement displays metrics regarding how the contacts interacted with the email. Within this report, you can find the total number of Opens and Clicks.