Email Marketing Services
Email Marketing Services

Email industry veterans lead iPost services with an average of 15 years of experience. Our pragmatic and results-driven approach, combined with a marketer first mentality, allows us to help iPost clients maximize their email and messaging programs when using iPost. We are authentic and never in it to “nickel and dime” as a sacrifice for success.

Email industry veterans lead iPost services with an average of 15 years of experience. Our pragmatic and results-driven approach, combined with a marketer first mentality, allows us to help iPost clients maximize their email and messaging programs when using iPost. We are authentic and never in it to “nickel and dime” as a sacrifice for success.

Deliverability

Nothing else matters if you can’t get to the inbox.

The key to great deliverability is being proactive in the approach rather than reactive when things go sideways. iPost has a team of deliverability experts and tools ready to take on any challenge you throw at us. One inbox at a time.

We help in these ways:

Email Validation
Email Monitoring and Reporting
Authentication
IP Warming
ISP Remediation
Block Removals
Compliance
DMARC Implementation
Getting To The Inbox
Email Bouncing
Spam Traps
Email Delivery

Creative

Beautiful creative may look amazing, but it may not always work.

Our creative team designs email not to win awards, but to ensure that they convert. We use data to influence our designs and are obsessed with testing to improve over time.

We help in these ways:

Content Development
Template Development
Creative Analysis
Drag and Drop Training
Landing Page Development
Preference Page Development
HTML Coding
Responsive Coding

Deployment

Sending an email is not just about pushing buttons to get it out the door.

It requires having a clear process, a skilled marketing technologist who understands your unique business, but most of all, practical experience. So whether you need a staff augmentation, a regular deployment manager, or help during heavy times, our team can handle it.

We help in these ways:

Day-To-Day Email Deployment
Test Implementation
Email Development
Audience Building & Management
Email Staff Augmentation

Strategy

Having A strategy vs. having THE strategy matters.

Designing THE strategy is about understanding your needs, and each email strategist at iPost has sat in the client’s seat before, so we get it. There are generalists who love to use fancy words with little context, (because they have never sent an email before), and then there are email marketers who have been in trenches and have experienced the joys and trepidation of running an email program. From lifecycle to segmentation and personalization to acquisition strategy, we are here to help take your program to the next level.

We help in these ways:

Email Lifecycle
Journey Mapping
Email Program Review
Competitive Analysis
Email Acquisition
Segmentation
Personalization
Email Audit
Email Test Planning & Execution
Cross Channel
SMS
MMS
Behavioral Email Strategy
Email Creative

Technical

The thought of “I am not sure it can be done” never enters our minds.

We look for new and innovative ways to make your program/strategies work.. From API’s to integrations and everything in between, we can help implement even the most complex email programs.

We help in these ways:

API Integrations
Preference Centers
Automations
Data Integration
Social Media Integration
Email Scripting
Advanced SQL
Server Side JavaScript (SSJS)
Zapier
Data Modeling
Web Funnel Scripts
Journey Building

Analytics

Pretty charts and graphs make us all feel good, but the real work is about understanding the data, and drawing insights and conclusions on where to go next.

We build custom dashboards and reports for clients of all sizes, and then we take the data and use our years of experience to help guide you on what’s next. It’s about making data actionable

We help in these ways:

Email Engagement Customer Reporting
BI Integrations
Web Tracking
Dynamic Dashboards
Customized Dashboards
Deliverability Reporting

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