#1 ESP for Casino Industry
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Don’t Gamble With Your Email Program.
The modern player demands a lot from marketers, and iPost has built an email marketing software to help customize the player development journey. If you are looking to send personalized content, increase wallet share for each player, communicate across various channels, and increase your ROI, iPost is the email solution.
The Leading Casino Email Marketing Solution Trusted by the Gaming Industry
iPost is your “eye in the sky” for Casino Marketing.
Leverage Player ID as the Record Identifiers
Unlock the power of casino industry data. iPost empowers the casino marketer to get and use granular data on casino customers. Unlike other ESPs, iPost allows the option to use Player ID specific to the casino industry which solves an industry problem of having to use email address as the unique identifier. We understand this causes unnecessary extra work for you, so we fixed that!
Reward them based on their THEO score
Leverage your player’s THEO (aka – average daily theoretical) score to create highly personalized and dynamic emails so that every player experience is memorable with you. The iPost casino and gaming email system take customer journeys to a new level by using data like THEO score to a hyper-individualized level to increase ROI.
Beautiful emails start here.
iPost’s drag and drop tool allows marketers to create beautiful email campaigns that represent the brand – no design experience needed. Oh – at no additional cost, you can check email rendering across email clients for the perfect email every time.
Information at your fingertips
Intuitive and in-depth reports on every campaign at a moment’s notice. Grab the insights you need to help optimize your strategy and ROI.
Create player development journeys
Create a 5X new player/member revenue stream by using decision logic around player behavior. From the simple to the complex, iPost has the solution.
Check Out Our Most Popular Blog Posts On Casino Email Marketing.
How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026
1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, [...]
Email Compliance Software: What Enterprise Marketers Need to Know
If you’re an enterprise marketer in casino & gaming, publishing, or franchise development, your email program lives under a microscope. You’re not just worried about opens and clicks. You’re juggling: Regulatory [...]
What Enterprise Email Platforms Are Built for Highly Regulated Industries?
Most “enterprise” email marketing platforms were built for broad B2C use cases. We're talking about retail, ecommerce, and generic digital brands. But if you’re running a casino, sportsbook, tribal or commercial [...]
Email Marketing for Gambling: Drive Engagement, Retention & Revenue
TL;DR Email marketing remains one of the most powerful tools for player acquisition, engagement and retention. With an average open rate of ~21.6%, operators must go beyond standard blasts by harnessing [...]
iPost Reports Over 50% Growth in Q3 2025, Driven by Strong Demand Across Gaming, Hospitality, and Enterprise Sectors
iPost is a leading enterprise email and marketing automation platform built for highly regulated and data-sensitive industries such as gaming, hospitality, entertainment, and financial services. iPost announced a 50% yr-over-yr growth in Q3 2025 [...]
7 Tactics The Gambling And Casino Industry Needs to Implement
Updated August 2024 → Updated April 2026 What’s the secret to mastering casino marketing in 2026? What marketing tactics do modern casinos use to attract and retain players, both on property [...]
Want to read more about Casino Email Marekting
Frequently asked questions
Of course, we have integrations! You can find out our complete list of integrations here.
Don’t see the one you want, let us know.
Importing data is only as complicated as you make it. During our onboarding or even sales stages, we can determine what will need to be done and a timeframe to get it done. We have amazing documentation for developers and marketers alike. We offer the ability for marketers to import flat files into our lists to full relational data tables for companies who really want to get the best use of their data.
Links:
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Our API documentation.
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Our users guide to contacts.
There are several costs that iPost charges and can be discussed when you speak with a Regional Sales Director. These costs can be license fees, IP address fees, and CPM costs to send your email. We are in the business to make money, but we believe that we offer features that grow with your business at a fraction of the cost. Contact us to learn more.
We have a dedicated support team that you can reach via email or even via live chat in the platform.
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