What makes the best franchise email templates?
Many factors go into writing franchise emails that convert well, but there are some common elements that any franchisor can include in their email campaigns to help boost the chances of conversion and engagement.
While writing an email may seem like a relatively straightforward process, Franchise owners may often rely on their marketing teams to create the outgoing emails. Unlike small businesses or eCommerce brands, franchise owners must consider things like multiple locations, brand consistency in messaging, and different markets depending on each franchise location.
Sure, it’s easy to suggest that franchises could hire their own marketing team to handle emails for each location. But that would be an incredibly costly mistake! Doing this will lead to lost revenue, disjointed and broken brand messaging, and a lack of brand awareness and trust.
While there are a number of email services out there that make sending bulk emails relatively simple (e.g., MailChimp, iPost), franchises still need their own branded email templates.
These templates serve as both a way to increase brand recognition and build trust with potential customers.
In order to increase brand awareness and boost sales, a franchisee must consider creating its own customizable templates.
Here are tips for creating better franchise emails…
That’s why it’s incredibly important to personalize, automate and communicate appropriately in your email marketing campaigns.
How do you create an email that stands out in a sea of spammy emails and aggressive subject lines?
Follow these best practices:
There's no need to worry about branding when you make your email templates accessible for all of your franchisees!
Depending on the email service provider you are using, you should be able to approve all emails before your franchisees send them out, as you can with our iPost for franchise email marketing platform.
One effective method of segmenting an email list is by sending messages tailored specifically to consumers who prefer specific products, promotions, or services.
Doing so increases sales and customer satisfaction because each person will feel like the company put some time into designing something just for them.
According to Klaviyo, these are 9 important segments to consider:
Product interests
Type of email
Frequency
Location
Gender
Website interaction
Email engagement
Purchase quantity and value
Customer satisfaction
Only after you segment your email lists properly and develop email templates should your franchise then begin to utilize local campaigns.
This is especially important when trying to build more brand awareness for specific locations or if the franchise is opening a new location.
Another example is for clothing store franchises. If you wanted to announce that your location recently obtained stock of sports apparel for your hometown team, this type of messaging is necessary to be segmented depending on the person’s location.
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Retargeting tools enable you to better understand how your audience is interacting with your business, which allows you to build more personalized emails based on specific behaviors.
For most websites, only 1%-5% of web traffic converts on the first visit. Retargeting is a process designed to help companies reach 95-99% of users who didn’t convert right away.
In fact, ReTargeter found that email retargeting had an impact on upsells, increasing them by 3-5%
Here are some ideas on how to create effective franchise email templates that will help you increase business.
Newsletter templates come in many forms, some good, some bad. One tip to keep your templates effective is to maintain a uniform design layout. Be sure to use branded imagery to grab your audience’s attention while keeping the copy to a minimum and always make sure you properly call out any actions you are trying to make the audience take.
What makes a great welcome email?
Well, there is not a "best format" to follow, unfortunately. Welcome email content and template depend on a variety of things such as business goals, specific campaigns, niche industry, type of business, etc.
That said, there still are components to include that can help your emails stand out and connect with your intended audience.
These may include:
The best franchise email templates should have the right information--from franchise fees and royalty rates to customer support and a simple call to action--but they should also be designed and communicated with brand consistency.
Everything from their words down to their formatting needs to make potential buyers feel confident about handing over their hard-earned cash--and that starts with knowing how your emails get opened, read, and clicked on.