When You Recommend an ESP, You're Vouching for It.

Most general-purpose email platforms restrict or outright prohibit casino, sportsbook, and wagering content in their acceptable use policies, including (as of this writing) widely used names like Mailchimp, HubSpot, Klaviyo, Constant Contact, ActiveCampaign, Salesforce Marketing Cloud, and many more. iPost has documented more than 50 platforms with these restrictions.

If a client's account is flagged, suspended, or shut down mid-campaign because their ESP deems gaming content to violate its terms, the fallout doesn't stop with them. It's your agency's recommendation on the line: the emergency migration, the lost sends, the lost revenue, and the conversation about why this wasn't caught sooner.

iPost was built for regulated gaming from day one. We've never de-platformed a licensed gaming customer so that you can make the recommendation with confidence, not with crossed fingers.

Silence Is a Recommendation, Too.

It's easy to treat platform choice as the client's problem, not yours. They picked it; you just work inside it. But if you know, or should know, that a client's current ESP restricts or prohibits gaming content, saying nothing isn't a neutral stance. It's quietly accepting a risk on their behalf and hoping it never surfaces on your watch.

Clients don't hire an agency just to execute campaigns on whatever platform is already in place. They hire you for judgment, for someone watching their blind spots and raising a flag before it becomes a crisis, not after an account gets suspended mid-campaign. "It's not our call" doesn't hold up when that call determines whether their next send goes out at all.

Recommending iPost isn't about pushing a platform swap for its own sake. It's about giving your clients the same scrutiny you'd want applied if the roles were reversed.