Restaurant.com Email Marketing Case Study
How Restaurant.com Super-Sized Email Volume and ROI with iPost
2x
COST REDUCTION
250k+
DAILY DEALS
1
LARGEST DINING DEALS SITE
1Billion
EMAILS SENT PER YEAR
PROJECT INFORMATION
As the valued and trusted restaurant marketing network that connects restaurants and diners, Restaurant.com requires a world-class email service provider (ESP) to handle the volume and complexity of its digital marketing needs. With 500,000+ deals available every day, and a requirement to send millions of 1:1 hyper-personalized emails per-hour, the online restaurant promotion site is clearly among the most sophisticated marketers in its category.
Restaurant.com pulls data from multiple sources to create geographically relevant, personalized email offers within 15 miles of a user’s registered zip code radius. Offering discounts at more than 170,000 restaurants and retailers, and creating deals segmented by user on a daily basis, the site generates huge quantities of targeted email.
To be effective in handling this level of data requires an efficient, intuitive, cost-effective solution that can manage extensive burst sending capacity. iPost delivers everything – with lower-cost and better ease-of-use.
To be effective in handling this level of data requires an efficient, intuitive, cost-effective solution that can manage extensive burst sending capacity. iPost delivers everything – with lower-cost and better ease-of-use.
iPost Powers Restaurant.com’s High-Volume, Data-Driven Email Success
Restaurant.com Discovered a Smarter, More Affordable ESP with iPost
Significantly lower cost and simplified pricing
Enhanced burst sending capacity
Custom sending infrastructure allowing for better deliverability
Data migration without having to change current processes
Greatly improved platform usability
Relational data, queries, and scripting available to achieve our custom complex logic
“After seeing the iPost platform it was a no-brainer to switch providers. With iPost we have all our needs met with an easier-to-use platform and better support, at a lower cost.”
Lisa NasonRestaurant.com
RESULTS
Along with these upgrades, Restaurant.com also scaled to a small army of dedicated IPs to meet its robust sending and delivery needs.
iPost’s high-level of personalized customer service has been instrumental to Restaurant.com’s success. Key offerings include:
• Troubleshooting potential roadblocks for upcoming campaigns
• Advisory services during the creation of new programs
• A dedicated iPost account team
• Monitoring and proactive mitigation requests
• Hands-on deliverability support
To increase quality and efficiency on its massive initiatives, Restaurant.com leverages drag-and-drop templates from iPost’s robust feature- set, and by adding customer journeys, greater visibility into how users interact with the digital offerings is surfaced. Another key feature offered by iPost is the ability to combine multiple emails into a single customer journey. With iPost, Restaurant.com was able to unify and simplify the welcome series, survey triggers and reactivation campaigns. This makes account management more efficient, and frees the marketing team to focus on delivering even more relevant and compelling dining options to its customers.
Book A Call
Let us show you how to use YOUR data to create emails that convert.
Give us 10-15 minutes of your time to see if iPost is a good fit for your business.
We would love for you to experience:
- How to use your data to create highly targeted and personalized emails that your subscribers crave.
- How easy it is to create amazing-looking emails.
- Develop simple to complex email journeys for greater ROI.
- Or, if you prefer, a fully customized demo to YOUR business based on your individual needs.