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Marco Marini

With 25 years in business, Marco is a walking encyclopedia of all things email: best practices, technologies, trends and more. Marco is currently the COO of iPost, a revolutionary email platform built for marketers by marketers. iPost is probably the easiest, most flexible and dynamic marketing automation solution for email and mobile marketing. Before that, Marco was the CEO of ClickMail Marketing, a vendor-agnostic reseller of email marketing solutions that has made the Inc. 500|5000 list of the fastest-growing private companies in America five times. During his career, Marco has held key marketing management positions at a variety of companies – including eHealth.com and IBM Canada. In the process, he has developed a deep expertise in the Digital Marketing landscape and the technologies pushing the boundaries of personalization and digital marketing – which explains why he is a frequent contributor to industry blogs like the Email Experience Council and Email Vendor Selection. Marco has a degree in Computer Science. He lives in Silicon Valley with his wife and their four children, and in his “free” time, he enjoys buying and selling vintage Italian sports cars.

Blog Post by Marco Marini

Marco MariniApr 1, '26

IGA: “We made a lot of money. That was when I saw omnichannel marketing work.”

Marco MariniFeb 27, '26

iPost Reports 20% YoY Revenue Growth for 2025, Fueled by Strategic Expansion and Platform Innovation

iPost, the leading email sending platform built to solve real challenges in highly ...

Marco MariniDec 4, '25

iPost Expands Product Offering into the UK, Canada, and EU

iPost, the leading email sending platform built to solve real challenges in highly ...

Marco MariniSep 22, '25

Avoid These 5 Bad Email Habits

It's fair to say that none of us in email marketing are in it to annoy our subscribers ...

Marco MariniJul 24, '25

Franchise Marketing Systems: Use Data and Analysis for a Better Customer Experience (Updated July 2025)

Relevance has revolutionized both the franchise email marketing industry and franchise ...

Marco MariniDec 18, '23

Some tech firms consider casinos despicable

Casino operations are in the same category as child sexual exploitation, terrorism, ...

Marco MariniMar 16, '21

Common Questions: New Email Service Provider (ESP Provider)

If you’re in the process of choosing an email service provider (ESP), you may be ...

Marco MariniMar 9, '21

7 Hidden Costs of Switching Email Service Providers (ESP)

If you’re switching email service providers, one of the questions that’s likely top of ...

Marco MariniFeb 23, '21

Doing an ESP Migration? Avoid These 7 Pitfalls

For Basic ESP Q & A, refer to this previous post for What is an ESP?.

Marco MariniJun 24, '20

Migrating to a New Enterprise ESP? 7 Tips for a Painless ESP Switch

If you’re an email marketer switching to a new enterprise ESP, you might think the ...

Marco MariniMay 27, '20

How an ESP with Relational Data Lets You Put All Your Customer Info to Use

As you know, the amount of ESP data gathered now is staggering and grows at a rate that ...