Common Questions: New Email Service Provider (ESP Provider)
If you’re in the process of choosing an email service provider (ESP), you may be ...
7 Hidden Costs of Switching Email Service Providers (ESP)
If you’re switching email service providers, one of the questions that’s likely top of ...
Doing an ESP Migration? Avoid These 7 Pitfalls
For Basic ESP Q & A, refer to this previous post for What is an ESP?.
Are Long Emails Bad? How Long Should an Email Be?
Are Long Emails Bad? You Have Been Mislead.
Gmail Inbox Deliverability - Prevent Gmail Spam
GMAIL IS EMAIL KING.
Introducing a New Email Campaign Type: Re-Welcome Email
THE NEW DORMANTS: I would like to introduce you to Sara and Bob, the new dormants. They ...
Making Email Fun: V.P. of Customer Engagement Andrew Kordek
I am not afraid to admit it, I love email marketing. I love email so much that the ...
Migrating to a New Enterprise ESP? 7 Tips for a Painless ESP Switch
If you’re an email marketer switching to a new enterprise ESP, you might think the ...
How an ESP with Relational Data Lets You Put All Your Customer Info to Use
As you know, the amount of ESP data gathered now is staggering and grows at a rate that ...
How to Be a Trusted Partner
In business school, aspiring marketers are taught to focus on customer acquisition and ...
10 Annoying Emails You Should Stop Sending in 2025
We all do things we wouldn’t like someone to do to us. We cut people off in traffic, pay ...