Benchmarking for Email Marketing
Welcome to a new digital marketing series at iPost called "Don't do this, do that.", ...
iPost to Attend Multi-Unit Franchising Conference 2021
Franchisors and Franchisees, can I have your attention, please? I have just been handed ...
Franchise Marketing Attribution in Digital Email Marketing
In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner ...
Testing an email is a waste of time.
Testing an email is a waste of time. I am sick of the words “test it” in email marketing.
Email delivery vs Email deliverability
In email marketing, email delivery and email deliverability are two entirely different ...
Emails From The Client Side - Levels of Engagement
As we continue to grow, we are constantly fielding questions around our solution and its ...
7 Hidden Costs of Switching Email Service Providers (ESP)
If you’re switching email service providers, one of the questions that’s likely top of ...
Are Long Emails Bad? How Long Should an Email Be?
Are Long Emails Bad? You Have Been Mislead.
Gmail Inbox Deliverability - Prevent Gmail Spam
GMAIL IS EMAIL KING.
Introducing a New Email Campaign Type: Re-Welcome Email
THE NEW DORMANTS: I would like to introduce you to Sara and Bob, the new dormants. They ...
Migrating to a New Enterprise ESP? 7 Tips for a Painless ESP Switch
If you’re an email marketer switching to a new enterprise ESP, you might think the ...
How to Be a Trusted Partner
In business school, aspiring marketers are taught to focus on customer acquisition and ...