Andrew KordekJul 12, '211 min read

Andrew Kordek Reveals 8 Answers on Best Email Programs

Does the perfect email program exist? What is the best email system? These are commonly asked questions by digital marketers and the answer may surprise you.

The perfect email program may or may not exist.

Depending on how you define perfection, the Perfect Email Program Video by Andrew Kordek answers 8 commonly asked questions he encounters in his day to day at iPost. In, The Perfect Email Program Video, I discuss/challenge you as email marketers to answer a few questions to see if your program is ahead of the game.

Perfect Email Program Video by Andrew Kordek

https://www.youtube.com/watch?v=ZZmx0YEmFR0

I'm Andrew Kordek, I spent nine years managing emails on the client-side and managing multiple email accounts for Quest Software and Groupon both domestically and globally.

I've pushed buttons to send an email to 32 million people!

Then I started an agency in 2010. I retired in 2020 but then decided to get back in the game with iPost.

Andrew Kordek Previous Email Experience Perfect Emails iPost

How we all define best practices is usually different. It can vary on the type of program you run, the type of industry you're in, etc.

These are important questions you should ask yourself when choosing your email marketing tool.

Question 1:

Does your organization have an accessible library of previous email sending tests? Are you able to go back and statistically analyze how things performed in the past and 'sort of' predict the future or try it again in a different way?

Does your organization have library of email test results

Question 2:

Do you test more than one Welcome Email or Welcome Series for greater conversions or engagement to optimize your email marketing platforms?

Do you test:

Different Welcome Streams

Different Message

Different Calls to Action

Different Subject Lines

Different Places of Content

Do you test more than one welcome email for greater conversions

Question 3:

Do you have email frequency caps and do you enforce them?

Oftentimes, people unsubscribe from email marketing campaigns because they get too much email or it's just not relevant to them.

Do you have email frequency caps and enforce them

Question 4:

We all have a vision of success, but does everyone know what the most important success metrics are?

Do you know what success looks like in your email program

Question 5:

Do you regularly test and optimize the sign up / opt-in experience?

To See Questions 6, 7, 8 Watch The Perfect Email Program Video:

https://www.youtube.com/watch?v=ZZmx0YEmFR0

Andrew Kordek

Andrew Kordek has spent 22 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs globally to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in the Chicago area with his lovely wife, his 20-year old son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.