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Andrew Kordek

Andrew Kordek has spent 22 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs globally to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in the Chicago area with his lovely wife, his 20-year old son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.

Blog Post by Andrew Kordek

Andrew KordekNov 3, '26

Less, But Better: Why Data Minimization Makes Publisher Personalization Stronger

What scholarly publishers gain when they stop collecting reader data they never use

Andrew KordekOct 27, '26

Before the Algorithm: Why Connected Reader Data Is the Real Foundation of Personalization in Scholarly Publishing

Integration, identity, and governance are less glamorous than AI, and far more decisive

Andrew KordekOct 23, '26

What Meaningful Personalization Actually Looks Like in Scholarly Publishing

Why the next phase of reader engagement is about relevance, timing, and trust

Andrew KordekNov 22, '25

The 20 Do’s & Don’ts for Association Email Marketing

Introduction The biggest question that many Associations have regarding Association email ...

Andrew KordekNov 20, '25

Compelling Emails: A Visual Guide for Associations and Non-Profits

Introduction An inbox is a crowded place these days. Besides the general noise and deals, ...

Andrew KordekOct 31, '25

9 Email Marketing Best Practices for Higher Education

When you hear the term “best practice” in email marketing for higher education, your mind ...

Andrew KordekOct 12, '25

Field Manual: Email Marketing for Franchises

Introduction If you are a marketer inside a franchise organization, email marketing for ...

Andrew KordekAug 9, '25

5 reasons email copywriting is different

Email marketers & business owners usually assume email copywriting is easy. Or they ...

Andrew KordekApr 20, '25

Casino Email Marketing: 3 Types of Emails EVERY Casino Needs

Casino email marketing is no longer optional—it's essential. With competition for inbox ...

Andrew KordekApr 14, '25

Franchise Email Marketing Tactics That Work: From Customization to Copy

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Andrew KordekApr 13, '25

Franchise Marketing Strategies: Email and Distributed Marketing (S4 E1)

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Andrew KordekMar 31, '25

The Economic Impact of Email Testing 2025

Introduction “Just test it” is a phrase that all email marketers have heard one too many ...

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