There is no such thing as an email marketer that knows it all. Many organizations want a jack of all trades (who is an expert); unfortunately, that person does not exist. There are eight types of email marketers out there. A person can be a blend of 2 or even 3 of these, but no one can be an expert at all eight, and If they say they are, they are lying.
Check out this video to learn more about the following types of email marketers:
The 8 Types of Email Marketers
- The Technical, aka A Marketing Technologist
- The Strategist
- The Creative
- The Production Specialist
- The Coder
- The Deliverability Specialist
- The Generalist
- The Analyst
As a bonus, you will learn that there are several sub-types within this list.
Andrew Kordek
Andrew Kordek has spent 22 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs globally to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in the Chicago area with his lovely wife, his 20-year old son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.