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Shaun Chojnacki

Shaun started his digital marketing career on the client-side working on email campaigns for companies like GNC and Garden of Life. More recently, he worked as Operations Manager and Director of e-commerce for private organizations that owned multiple seven-figure brands. Over the years, he has been a vital part of growing teams, developing and managing workflow, tapping into new markets, constantly learning and growing, and in the process always wearing many hats. Shaun is a fractional marketing consultant for iPost and owner of ShaunSavvy.com.

Blog Post by Shaun Chojnacki

Shaun ChojnackiMar 15, '26

What Is THEO in Casino Marketing?

If you work in casino marketing long enough, you’ll hear one metric referenced in every ...

Shaun ChojnackiFeb 22, '26

Email Greetings and Closings: Starting & Ending Emails That Actually Work

If you spend any time writing an email, whether it’s a formal business email, a quick ...

Shaun ChojnackiFeb 17, '26

How to Design Effective Casino Email Marketing Campaigns

Email is the one channel your competitors can’t fully see.

Shaun ChojnackiFeb 15, '26

What Is a Newsletter? (2026 Guide for Email Marketers)

Shaun ChojnackiFeb 10, '26

Casino Marketing Specialists: What They Do, Why They Matter, and How to Choose One (2026 Guide)

Casino Marketing Specialists: Who Actually Grows the Casino? If you run a casino today, ...

Shaun ChojnackiFeb 10, '26

How Often Should You Email Your List? 2026 Guide for Casinos, Hotels, and Franchises

1-Minute Recap If you’re just here for the answer to “how often should you email your ...

Shaun ChojnackiFeb 3, '26

Best Email Service Provider for Gaming (2026 Guide)

As Gaming Tightens Up, Who Actually Powers the Best Email? For gaming brands, email isn’t ...

Shaun ChojnackiFeb 1, '26

Casino Public Relations: Email Marketing Strategy Guide

Updated Feb 2026.

Shaun ChojnackiJan 18, '26

Click-to-Open Rate (CTOR) in Email Marketing: What It Is + Why It Matters in 2026

1-Minute Recap If you only skim, here’s the big picture: Email click-to-open rate (CTOR) ...

Shaun ChojnackiJan 11, '26

How Casinos, Hotels, and Franchises Can Beat “Average” CTR in 2026

1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. ...

Shaun ChojnackiDec 31, '25

The Future of Casino Email: AI, Personalization & Predictive Offers

Email is still a casino’s highest-ROI digital channel, but commoditized “batch-and-blast” ...

Shaun ChojnackiDec 28, '25

Click-Through Rate (CTR) in Email Marketing (2026 Update)

1-Minute Recap (If You Read Nothing Else) CTR = clicks ÷ delivered emails × 100. It shows ...

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