As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning.
According to Miriam Webster, being proactive means acting in anticipation of future problems, needs, or changes. It involves tracking your email campaign performance, identifying negative trends, and taking corrective action before it's too late.
In this post, we'll share some tips on being proactive with your email deliverability to avoid potential problems down the line.
Track Your Email Campaign Performance
One of the best ways to be proactive with email deliverability is by tracking your email campaign performance. This includes conversions, clicks, click-to-opens, and opens by your top five or ten ISPs. By doing so, you'll be able to identify any issues affecting your email deliverability.
Create a Weekly Deliverability Report
To stay on top of your email performance, create a weekly deliverability report to help you visualize trends. Doing so, you'll be able to identify any negative trends and take corrective action before it's too late. You can use free tools to pull data from your ESP and create sparklines to visualize trends.
Create a weekly deliverability report. This will enable you to identify problems quickly. You can then take action to resolve them before they become serious.
Mitigating Email Deliverability Problems Takes Time
Mitigating email deliverability problems can take time, sometimes up to a month, depending on the issue's severity. That's why taking action before it becomes a problem is essential. Being proactive can help you save time and resources, and it can also help you avoid any potential negative impact on your email program's performance.
A good resource is this article from Email on Acid titled How to Land in More Inboxes.
Final Thoughts
Being proactive with email deliverability is essential to maintaining a healthy email program. It involves tracking your email campaign performance, creating a weekly deliverability report, and taking corrective action before issues arise.
By doing so, you'll be able to catch any issues early on and mitigate any potential negative impact on your email program's performance. Remember to track your email performance and create weekly reports to stay on top of any potential issues.
We hope these tips have been helpful in your quest to become more proactive in your email marketing strategy.
Remember, being proactive can save you time and resources in the long run and keep your subscribers engaged and happy.
