Welcome to Season 3 of Email Never Sleeps
Email Never Sleeps is the podcast where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email.With decades of combined experience in email marketing, they share valuable insights and practical tips to enhance your email marketing strategies.
Important Links
Check out Andrew Kordek on LinkedIn
Discover more about Scott Cohen
Episode Details
In this insightful conversation, Andrew and Scott discuss:
-The importance of the first email interaction and how to make it count.
Strategies for personalized and effective welcome emails.
-The role of analytics in understanding and improving email engagement.
-Future trends and evolving practices in email marketing.
Stay tuned for more episodes and don't forget to like, share, and subscribe for more insightful conversations on email marketing!
Andrew Kordek
Andrew Kordek has spent 22 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs globally to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in the Chicago area with his lovely wife, his 20-year old son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.