In this casino email marketing tip video, we'll show you how iPost allows you to leverage player ID instead of email address when sending casino email marketing messages.
Casino Email Marketing Tip - Leverage Player ID Instead of Email Address
https://youtu.be/LyAZdp9idPI
Using PlayerID in Casino Marketing
By using player ID, you'll be able to target your casino email marketing messages specifically to your players. This is a great way to increase your casino email marketing ROI. By using player ID, you'll be able to deliver a message that's specifically relevant to your players.
Be sure to check out this casino email marketing tip to see how you can improve your casino email marketing strategy!
Most other email service providers require you, the casino marketer, to use an email address as the primary and only unique record identifier. This is not the case with iPost!
Unlock the power of casino industry data today. iPost empowers the casino marketer to get and use granular customer data. Unlike other ESPs, iPost allows the option to use Player ID specific to the casino industry which solves an industry problem of having to use an email address as the unique identifier.
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iPost's email marketing system built for the casino industry.
Andrew Kordek
Andrew Kordek has spent 22 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs globally to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in the Chicago area with his lovely wife, his 20-year old son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.