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Email Never Sleeps Episode 1: Wisdom For Young Marketers
So many people have asked Andrew Kordek Vice President of Customer Engagement at iPost for advice on best practices in email marketing. That's why iPost decided to launch the new podcast series titled Email Never Sleeps. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and allow the listener [...]
Franchise Report: Email Marketing and SEO on the Rise
According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020. The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points. Combining these two strategies; Email Marketing [...]
Email Marketing For Franchise Development
Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email marketing campaign to potential franchisees [...]
Email Marketing Strategy vs Tactics
EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart. I have been asked many times to create a “strategy” when in reality, what was being asked for was a list of “tactics” to achieve the [...]
9 Current Email Marketing Trends For 2023
Updated May 2023 Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the current email marketing trends that shape our industry, and for 2023, I thought I would give the email world a bit of the Andrew Kordek [...]
Benchmarking for Email Marketing
Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article is about Benchmarking. What Is [...]
14 Best Black Friday Email Subject Lines Examples
Calling all high-level email marketers. Are you ready to boost your email open rates and revenue this holiday season with some of the best Black Friday email subject lines out there? Your subject lines are about to reach next-level status. This holiday season, our team at iPost wants to make sure you communicate your Black Friday deals more effectively in [...]
5 Ways to Improve Email Deliverability
Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. Marketers spend countless hours on [...]
iPost Receives SOC 2 Type I Attestation – Independent Audit Verifies iPost’s Internal Controls and Processes
SAN MATEO, CALIF. (PRWEB) SEPTEMBER 12, 2019 iPost, an email marketing platform, announced that it has completed its SOC 2 Type I audit. This attestation provides evidence that iPost has a strong commitment to deliver high quality services to its clients by demonstrating they have the necessary internal controls and processes in place. SOC 2 engagements are based on the AICPA’s Trust Services Criteria. SOC 2 audit reports focus on a service organization’s non-financial reporting controls as they relate to security, availability, processing integrity, confidentiality, and privacy of a system. KirkpatrickPrice’s audit report verifies the suitability of the design of iPost’s controls to meet the standards for these criteria. “We saw so many companies in our space riding on the [...]
Industry veteran Skip O’Neill joins iPost as Vice President of Sales
O’Neill has extensive experience in the email service provider (ESP) space and will make a significant impact on iPost’s already impressive traction. SAN MATEO, CA (PRWEB) JULY 22, 2019 Industry veteran Skip O’Neill has joined iPost as Vice President of Sales. Skip has extensive experience in the email service provider (ESP) space and will make a significant impact on iPost’s already impressive traction. “I am pleased to announce that Skip O’Neill has joined us as VP of Sales,” says Cameron Kane, CEO of iPost. “He has a long history of success in our industry. I expect his contribution to iPost will be significant. Not only does he come to us with a great history of success, he is humble, [...]
10 Annoying Emails You Should Stop Sending in 2025
We all do things we wouldn’t like someone to do to us. We cut people off in traffic, pay bills late, and forget birthdays and anniversaries. It’s not because we’re bad people! We’re only human, and sometimes we get impatient, careless, busy, "hangry", or absentminded—or all of the above. We overlook, forget about or even ignore the Golden Rule that says do unto others as you want them to do unto you. Sometimes, we do this as email marketers, too, and we do unto others—our subscribers and customers—what we definitely do not want to be done unto us. Are you guilty of that occasional violation of the Golden Rule? Are you “that guy”—or gal? Are you sending annoying emails? [...]
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