Testing an email is a waste of time.
Testing an email is a waste of time. I am sick of the words “test it” in email marketing.
Email delivery vs Email deliverability
In email marketing, email delivery and email deliverability are two entirely different ...
Amazing Email Subject Lines May 2021
It's fair to say that email subject lines are one of the most important components of an ...
Memorial Day iPost will be closed in observance
On Monday, May 31st, the offices of iPost will be closed in observance of Memorial Day ...
Chapter 2: Don't treat members the same way as non members in email.
Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where ...
Emails From The Client Side - Levels of Engagement
As we continue to grow, we are constantly fielding questions around our solution and its ...
Conversions are Key: Great Sales Emails Use Alt Text
Email is one of the most powerful tools in any marketer's toolbox. It can be used to ...
Take Your Transactional Emails from Dull to Dynamic
If you're sending transactional email, you already know transactional emails get a much ...
DMARC: what it is and why you need it now.
With the rise in email scams, it is more important than ever to be sure that your ...
Common Questions: New Email Service Provider (ESP Provider)
If you’re in the process of choosing an email service provider (ESP), you may be ...
7 Hidden Costs of Switching Email Service Providers (ESP)
If you’re switching email service providers, one of the questions that’s likely top of ...
Doing an ESP Migration? Avoid These 7 Pitfalls
For Basic ESP Q & A, refer to this previous post for What is an ESP?.