In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns. Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to improve their email marketing campaigns.
Email Never Sleeps Episode 2, Season 2 with Jay Schwedelson
Watch this video if you are interested in learning about the importance of the subject line in email marketing. Jay emphasizes that marketers should focus on crafting a compelling subject line that can engage the reader and that it is often the most overlooked part of an email campaign. They also discuss the importance of "cleaning house," which means taking a high-level view of the email program to determine what needs to be changed.
Andrew and Jay advise marketers to pay attention to their list hygiene, platform quality, and deliverability. Jay suggests that marketers should focus on creating good subject lines, friendly “from” addresses, and pre-header text. They also emphasize that marketers should test their subject lines and spend more time creating them rather than leaving them to the last minute.
Are You An Email Marketer Who is Struggling with Wearing a Lot of Hats?
Do you struggle with finding time for email marketing while juggling other responsibilities? Are you overwhelmed with the idea of using sophisticated tools like CDPs and AI? If you answered yes to either of those questions, then I have a treat for you.
In this video by Andrew Kordek from iPost, he invited a special guest, Jay Swedelson from Outcome Media and Guru Conference, to discuss how marketing managers can get the most out of email marketing with limited time and resources.
Key Takeaway
One of the key takeaways from their conversation is that a marketing manager should focus on the basics, such as subject lines, to get the most out of their email campaigns. While the idea of focusing on something as simple as a subject line may seem unimportant, it can significantly impact email engagement.
Jay emphasized that if your emails are not being opened, it does not matter how great your creative is or what your platform looks like. That is why he advises marketers to focus on crafting attention-grabbing subject lines, friendly from lines, and pre-headers that stand out in a crowded inbox.
Another Great Takeaway
In addition to subject lines, Andrew also suggests taking a step back and evaluating your email program from a high level. Look for legacy issues that may be causing problems, such as a clunky sign-up process or poor list hygiene. By addressing these issues, you can improve the overall effectiveness of your email campaigns.
If you are interested in learning more about how to get the most out of your email campaigns, watch the full video now. Jay shares some great insights on email marketing, and his Guru Conference is a must-attend event for any email marketer.
Remember, when it comes to email marketing, sometimes the simple things make the most significant impact.
Episode 2 Host:
Andrew Kordek
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