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About Andrew Kordek

Andrew Kordek has spent 22 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs globally to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in the Chicago area with his lovely wife, his 20-year old son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.

Email Marketing For Franchise Development

2022-01-18T12:25:59-07:00By |Tags: , , , , |

Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email [...]

Email Marketing Strategy vs Tactics

2022-01-04T08:45:51-07:00By |Tags: , , |

EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart.   I have been asked many times to create a “strategy” when in reality, what was being asked for was a list [...]

9 Email Marketing Trends For 2022

2021-12-20T09:49:08-07:00By |Tags: , , , , |

Email Marketing is competitive. Brands compete for inbox attention, and marketers are as busy as ever. In my 21 year career in email, I have always read about and watched the email trends that shape our industry, and for 2022, I thought I would give the email world a bit of the Andrew Kordek [...]

Casino Marketing 101: 3 Types of Emails EVERY Casino Needs

2021-12-21T13:19:27-07:00By |Tags: , , , |

The competition for email inbox attention is at an all-time high these days, and there is nothing more important in today’s marketing mix than the effective use of email marketing for player development. The modern player demands personalized experiences, choice, a humanized tone, and most importantly, the ability to be heard and educated about [...]

Benchmarking for Email Marketing

2021-11-16T11:27:44-07:00By |Tags: , |

Welcome to a new digital marketing series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email marketer with pragmatic advice to help improve your marketing strategy. This week's article [...]

5 Ways to Improve Email Deliverability

2021-11-16T11:11:53-07:00By |Tags: , , , , , |

Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some confusion amongst the marketing purist is that of deliverability. [...]

iPost to Attend Multi-Unit Franchising Conference 2021

2021-10-25T14:35:50-06:00By |Tags: , , , |

Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there from August 31st - September 3rd, 2021. Despite not having a booth, [...]

Franchise Marketing Attribution in Digital Email Marketing

2021-10-26T11:07:19-06:00By |Tags: , , , |

In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Franchise Marketing Attribution was the most significant marketing challenge that they faced. In addition, when asked about what aspects of their digital advertising could work better, [...]

Email Marketing: What is a Pristine Spam Trap?

2021-10-26T11:07:41-06:00By |Tags: , , , |

A Pristine Spam Trap Is Not Good. There are three types of spam traps senders can email, but one of the worst ones is called a pristine spam trap.  Pristine traps have also been referred to by email marketers as true traps or honeypots because the address has never been an email address.  They [...]

4 Dumb Ways to Deal with Mail Privacy Protection

2021-10-26T11:09:08-06:00By |Tags: , , , |

There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection affecting email over the last few weeks. Apple iPhone users on apple devices can now surpass tracking pixels and online activity. The industry itself has all agreed that people should not panic and that email will continue to thrive and innovate [...]

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