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About Andrew Kordek

Andrew Kordek has spent 20 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs in the world to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in Chicago with his lovely wife, his teenage son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.

Lengthy Emails Can Work

By |2021-01-19T11:10:27-07:00February 2nd, 2021|Best Practices, Creative, Email Marketing, Featured|

Lengthy Emails Can Work YOU HAVE BEEN MISLEAD In recent years people in the email industry have led you to believe that our subscribers don't ready lengthy emails anymore. Strategists and thought leaders have subsequently encouraged you to keep emails short or image-heavy with little copy because subscribers "scan." The industry has said that [...]

How to get into the inbox at Gmail

By |2021-01-19T10:51:37-07:00January 19th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

How to get into the inbox at Gmail GMAIL IS KING. LONG LIVE THE KING! Gmail is a big deal for B2C email marketers. Gmail addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion [...]

13 Email Predictions & Trends for 2021

By |2021-03-01T10:00:00-07:00January 5th, 2021|Email Marketing, Featured|

13 Email Predictions & Trends for 2021 2020 SUCKED 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were [...]

Three Areas Of Messaging Focus

By |2021-01-19T11:05:36-07:00December 1st, 2020|Email Marketing, Featured|

Three Areas Of Messaging Focus It is looking like for the remainder of 2020 and H1 '21, email volume will likely break all sorts of records due to the ongoing impact of COVID-19. Brands must be aware that they are not just competing with competitors, but almost every brand and other "emails" that [...]

Welcome Emails Need Unsubscribe Links

By |2021-01-19T11:06:22-07:00November 17th, 2020|Best Practices, Email Marketing, Featured|

Welcome Emails Need Unsubscribe Links WHAT! One of the greatest misconceptions of welcome emails is that they are transactional and, therefore, not subject to Can-Spam compliance of having an opt-out in them. While accurate in concept, treating a welcome email as transactional means that you, as the brand, go about it the wrong [...]

9 NOT-SO-GREAT Email Tactics To Get Less Revenue in Q4

By |2021-01-19T11:07:07-07:00November 3rd, 2020|Email Marketing, Featured|

9 NOT-SO-GREAT Email Tactics To Get Less Revenue in Q4 By now, you have been inundated with blog posts, webinars, and whitepapers that show all of the beautiful tactics you can employ in Q4 to end 2020 on a high note for revenue in your program. If we wanted to conform to everyone [...]

Top Subject Lines in September

By |2021-01-19T11:16:54-07:00October 6th, 2020|Best Practices, Email Marketing, Featured|

Top Subject Lines in September At iPost, we get many emails, and by many, I mean we get a ton. We are always looking at how the market is shifting not only in design but the frequency, messaging, testing, and, most importantly, subject lines. As you may know, a well-crafted subject line can [...]

Frequency Matters

By |2021-01-19T11:17:55-07:00September 28th, 2020|Best Practices, Email Marketing, Featured|

Frequency Matters Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Here are a few ways where under mailing can hurt: Deliverability to the inbox is tied to the sender's reputation. If you [...]

The Value of Unopened Email

By |2021-01-19T11:18:47-07:00September 3rd, 2020|Email Marketing, Featured|

The Value of Unopened Email Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened [...]

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