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About Andrew Kordek

Andrew Kordek has spent 20 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs in the world to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in Chicago with his lovely wife, his teenage son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.

Thank you Apple, we L.O.V.E. it!

By |2021-06-11T11:14:28-06:00June 14th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Thank you Apple, we L.O.V.E. it! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is [...]

Email delivery and deliverability mean different things.

By |2021-06-11T11:28:07-06:00June 8th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Email delivery and deliverability mean different things. Email delivery and email deliverability are two entirely different things when it comes to running a program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. Email Delivery Delivery simply means that the email you just sent [...]

Top Subject Lines In May

By |2021-06-11T11:29:06-06:00June 2nd, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Top Subject Lines In May We love subject lines at iPost. We love writing them. We love testing them, and we love to be surprised when what we think will work doesn’t.  As you may know, a well-crafted subject line can enhance the email’s opportunity for subscriber engagement. While there were so [...]

Chapter 2: Don’t treat members/non-members the same way in email.

By |2021-05-19T13:30:52-06:00May 11th, 2021|Associations, Best Practices, Email Marketing, Featured|

Chapter 2: Don't treat members/non-members the same way in email. Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email [...]

Emails From The Client Side – Part 1: Engagement Levels

By |2021-05-27T09:53:15-06:00May 4th, 2021|Associations, Best Practices, Email Marketing, Featured, Franchises|

Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our [...]

Purging Your Subscribers

By |2021-05-27T10:02:16-06:00April 20th, 2021|Associations, Best Practices, Email Marketing, Featured, Franchises|

Purging Your Subscribers Check your marketing ego at the door, people, because at some point in your email career, you will be faced with the decision to purge subscribers from your program. Purging means that you take a pre-defined segment of subscribers and remove them from your sendable database. Here, the operative term [...]

DMARC What is it and why you should care

By |2021-05-27T09:54:25-06:00April 6th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

DMARC What is it and why you should care WHAT IS IT? DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys [...]

The Most Important Email For Franchises

By |2021-05-27T09:54:55-06:00March 30th, 2021|Best Practices, Featured, Franchises|

The Most Important Email For Franchises If you are a franchise email marketer, you undoubtedly have many things to do, but I highly encourage you to stop what you are doing for the next 3-5 minutes to read this post. It doesn't matter what type of franchise email marketer you are, only that [...]

Chapter 1: Don’t obsess over benchmark studies, but do obsess over making your benchmarks.

By |2021-05-19T13:39:41-06:00March 23rd, 2021|Associations, Best Practices, Featured, Franchises|

Chapter 1: Don't obsess over benchmark studies, but do obsess over making your benchmarks. Welcome to a new series at iPost called "Don't do this, do that.", where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email [...]

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