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About Andrew Kordek

Andrew Kordek has spent 22 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs globally to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in the Chicago area with his lovely wife, his 20-year old son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.
  • Jennifer swafford and andrew kordek email podcast

Email Never Sleeps Episode 6: How to Improve Your Email Production Process 2022

2022-06-29T08:40:44-06:00By |Tags: , , |

This video is episode 06 of Email Never Sleeps, the email marketing podcast. Watch this video to learn how to improve your email production process in 2022. Also, gain insight into email marketing team building. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and [...]

Email Metrics That Matter

2022-06-06T11:35:54-06:00By |Tags: , , |

It's time to start thinking about new email marketing metrics to track because vanity metrics like open rate won't cut it anymore. Some program-centric metrics can translate into business-centric metrics, opening up the door to a larger budget for email marketing innovation. Buckle up. Email Marketing Metrics That Matter Video by Andrew Kordek https://www.youtube.com/watch?v=sKrFvfvy4HY [...]

  • al iverson and andrew kordek

Email Never Sleeps Episode 4: Why You Should Clean Your F***ing Email List

2022-05-18T12:26:34-06:00By |Tags: , , |

Hey Hey! It's episode 4 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. In this week's video, our guest Al Iverson, Director of Deliverability Products and Services for KickBox is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your email [...]

  • Email Marketing For Franchise Development

Email Marketing For Franchise Development

2022-01-18T12:25:59-07:00By |Tags: , , , , |

Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email [...]

  • Email Marketing Strategy vs Tactics

Email Marketing Strategy vs Tactics

2022-01-27T12:43:26-07:00By |Tags: , , |

EMAIL STRATEGY AND EMAIL TACTICS ARE TWO DIFFERENT THINGS. You will often hear the words strategies and tactics used interchangeably in the email marketing world, but they could not be any further apart.   I have been asked many times to create a “strategy” when in reality, what was being asked for was a list [...]