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About Andrew Kordek

Andrew Kordek has spent 20 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs in the world to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in Chicago with his lovely wife, his teenage son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL.

The Value of Unopened Email

By |2020-09-03T18:13:11+00:00September 3rd, 2020|Email Marketing, Featured|

The Value of Unopened Email Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened [...]

A new email: The Re-Welcome Email

By |2020-08-26T19:35:45+00:00August 27th, 2020|Best Practices, Email Marketing, Featured|

A new email: The Re-Welcome Email THE NEW DORMANTS I would like to introduce you to Sara and Bob, the new dormants. They are subscribers you acquired several months ago via an aggressive and expensive digital campaign. We have several points of valuable data on Sara and Bob that were captured during [...]

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