About Cameron Kane

Cameron Kane is the CEO at iPost. Always drawn to technology, Cameron entered the field of computers straight out of college. He has co-founded multiple startups and led teams that have created and launched many email software products, including Rich Media Email, Solocaster and eMVision. As the CEO at iPost, he strives to ensure customers distill value from the software, because he knows this has been a constant pain point for customers throughout the software industry and especially in the ESP space. Cameron lives in Northern California with his wife and two children. His hobbies including flying, tennis and beekeeping.

From Automation to Journeys — Key Tips

By |2020-11-26T23:01:22-07:00December 7th, 2018|Data, Email Marketing, Featured|

From Automation to Journeys — Key Tips Most every marketer has a basic automated email in place, usually a welcome series. But the time has come for these automated programs to grow in maturity, to evolve from email automation to well thought out journeys. Why? One reason: customer experience. Customer experience is the [...]

What to do after Black Friday Cyber Monday

By |2020-08-12T15:28:03-06:00December 1st, 2018|Best Practices, Email Marketing|

What to do after Black Friday Cyber Monday Make the Most of Black Friday and Cyber Monday with Post-Promotion Marketing For months now, you’ve been hearing all the hype leading up to the big shopping spree that now envelops the Thanksgiving weekend, like a fog rolling in off the bay to surround the [...]

Why Restaurants Need Fresh Email Marketing

By |2020-06-08T16:37:02-06:00August 7th, 2018|Email Marketing, Featured|

Why Restaurants Need Fresh Email Marketing The Dangers of Stale Restaurant Email Marketing—and How to Make It Fresh Again Would you eat stale bread? Old fish? Over-cooked vegetables? Not by choice, right? Nor would your restaurant serve up such sub-standard food to their customers. But you might be serving up stale, sub-standard [...]

The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution

By |2018-04-25T20:56:45-06:00April 18th, 2018|Email Marketing, Featured|

The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution Are you considering a marketing cloud solution? One that combines all kinds of disparate technologies and features into one package? Many companies are going that route. And it might be that it’s a good solution for you…and it might be that it’s not. A bundled [...]

Email Falling Flat? How a Relational Database Can Help

By |2020-06-08T16:34:03-06:00April 12th, 2018|Data, Email Marketing|

Email Falling Flat? How a Relational Database Can Help It’s 2018. Do you know where your email marketing is headed? Ideally, it’s headed down the path of hyper-personalized, one-to-one marketing. But hyper-personalized is only going to happen if your ESP supports a relational database. Relational vs. flat file systems Although many marketers have [...]

Why You Shouldn’t Worry (as Much) About Email Open Rates

By |2018-04-25T21:00:54-06:00April 4th, 2018|Best Practices, Featured|

Why You Shouldn’t Worry (as Much) About Email Open Rates Email open rates. We love them. We hate them. We obsess over them. They are typically the first thing we check in our email reporting (after number delivered). We anxiously compare them to industry standards. And we’re constantly trying to get them ever [...]

“Don’t Be That Guy”—10 Types of Annoying Emails You Should Stop Sending, Today

By |2018-04-25T21:02:40-06:00March 22nd, 2018|Best Practices|

Your Competitors’ Emails Are Better Than Yours We all do things we wouldn’t like someone to do to us. We cut people off in traffic, pay bills late, and forget birthdays and anniversaries. It’s not because we’re bad people! We’re only human and sometimes we get impatient, careless, busy or absentminded—or all of [...]

Your Competitors’ Emails Are Better Than Yours

By |2018-04-25T21:05:03-06:00March 13th, 2018|Best Practices, Featured|

Your Competitors’ Emails Are Better Than Yours OK, I went out on a limb with that post title, I confess. Maybe your competitors’ emails aren’t better than yours. But do you know? Do you know how they compare? Do you know how your emails stack up against the emails of “those other guys”? It’s surprising [...]

16 Ways to Make Your Automated Email Content Better Than Ever

By |2018-04-25T21:06:37-06:00February 16th, 2018|Best Practices|

16 Ways to Make Your Automated Email Content Better Than Ever There’s a lot of logic that goes into developing an automated email campaign. However, when it comes to the content, logic sometimes gets lost in the shuffle. I suspect that’s due in part to crafting these email messages as one offs, and [...]

Why Your Sender Score Matters More Than Your Credit Score

By |2018-04-25T21:07:47-06:00February 1st, 2018|Deliverability|

Why Your Sender Score Matters More Than Your Credit Score Have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can [...]

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