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Whitepapers | Email Best Practices | Case Studies
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Whitepapers
The 21 Do’s & Don’ts for Franchisors in Email Marketing
Many Franchisors ask the question regarding email marketing: “what are the best practices I should adopt?”
The 20 Do’s & Don’ts for Associations in Email Marketing
The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?”
Email Design Lookbook – Associations & Non-Profits
Associations and Non-Profits have an even bigger task at gaining the subscriber’s attention and conversion, so a solid strategy coupled with high performing creative is essential.
Field Manual For Franchise Email Marketing
If you are a marketer inside a franchise organization, an effective and cost-efficient way to connect with current and future customers is via email marketing.
The Economic Impact of Email Testing
“Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. There is an economic impact on every email test performed.
Email Maturity Model
Understanding the six stages of maturity of email marketing. This guide is designed to focus on key stages of maturity for email marketers.
The Complete Guide to Restaurant
Email Marketing
Pound for pound, email is one of the most effective channels restaurant marketers can use. This guide shows how restaurants can take advantage of email marketing.
The Relevancy Ring 2019
Enterprise ESP Buyers Guide.
iPost, the leading enterprise omnichannel marketing automation platform, announces its placement as a leader in the 2019 Relevancy Ring- Enterprise ESP Buyers Guide.
Case Study
“iPost has made transactional emails simple, letting us be more personalized and responsive to our most loyal customers.”
– Matthew Carroll,
Senior Vice President Marketing, Signature Flight Support
Signature Flight – Complex Loyalty Program Emails Take Flight
with iPost Enterprise
Signature Flight Support’s global network of 200 Fixed Base Operations (FBOs) offer essential support to business jets and private aviation. These services include aircraft fueling, handling, and hangarage – all with an emphasis on exceptional customer service.
Called Signature TailWins, the loyalty program lets pilots earn points for fuel purchases, then redeem those points. However, Signature couldn’t reliably personalize the emails to offer each member up-to-date and detailed information about their transactions. They needed data pulled from multiple sources to make this happen, and the existing email process had significant challenges in scalability.
“After seeing the iPost platform it was a no-brainer to switch providers. With iPost we have all our needs met with an easier-to-use platform and better support, at a lower cost.”
– Lisa Nason,
Restaurant.com
Restaurant.com – Super-sizes Email Volume with iPost
As the valued and trusted restaurant marketing network that connects restaurants and diners, Restaurant.com requires a world-class email service provider (ESP) to handle the volume and complexity of its digital marketing needs. With 500,000+ deals available every day, and a requirement to send millions of 1:1 hyper-personalized emails per-hour, the online restaurant promotion site is clearly among the most sophisticated marketers in its category.
Restaurant.com pulls data from multiple sources to create geographically relevant, personalized email offers within 15 miles of a user’s registered
zip code radius. Offering discounts at more than 170,000 restaurants and retailers, and creating deals segmented by user on a daily
basis, the site generates huge quantities of targeted email.
“We never dreamed how easy it was going to be to migrate from a top-heavy email platform, in which we had invested so many years and processes, to the perfect fit for our email campaigns with iPost.”
– Filomena Napolitano,
Digital Marketing Manager
The Henry Ford – A World-Class Museum Drives Its Brand Forward
With more than 1.7 million annual visitors and growing, Dearborn, Michigan’s internationally rec-ognized cultural destination needed a new solution to help its customers experience American innovation, ingenuity and resourcefulness through its email programs.
With multiple properties onsite, affiliate accounts for its regional conventions and community outreach work, 60 million emails sent annually, and aspirations to expand its footprint even further, The Henry Ford was looking to solidify its brand, and alleviate labor intensive program management, across all accounts. This meant accepting an opaque pricing structure, exorbitant added costs, outdated and cumbersome UI, and difficult to reach customer service if it stayed the course with the marketing cloud to meet its goals.
