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Case Study
“We never dreamed how easy it was going to be to migrate from a top-heavy email platform, in which we had invested so many years and processes, to the perfect fit for our email campaigns with iPost.”
– Filomena Napolitano,
Digital Marketing Manager
The Henry Ford – A World-Class Museum Drives Its Brand Forward
With more than 1.7 million annual visitors and growing, Dearborn, Michigan’s internationally rec-ognized cultural destination needed a new solution to help its customers experience American innovation, ingenuity and resourcefulness through its email programs.
With multiple properties onsite, affiliate accounts for its regional conventions and community outreach work, 60 million emails sent annually, and aspirations to expand its footprint even further, The Henry Ford was looking to solidify its brand, and alleviate labor intensive program management, across all accounts. This meant accepting an opaque pricing structure, exorbitant added costs, outdated and cumbersome UI, and difficult to reach customer service if it stayed the course with the marketing cloud to meet its goals.