Blog2018-06-11T20:46:20+00:00

Blog: Email Marketing News

Blog: Email Marketing News

Featured Posts

Why Restaurants Need Fresh Email Marketing

Why Restaurants Need Fresh Email Marketing The Dangers of Stale Restaurant Email Marketing—and How to Make It Fresh Again Would you eat stale bread? Old fish? Over-cooked vegetables? Not by choice, right? Nor would your restaurant serve up such sub-standard food to their customers. But you might be serving up stale, sub-standard emails—through no fault of your [...]

The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution

The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution Are you considering a marketing cloud solution? One that combines all kinds of disparate technologies and features into one package? Many companies are going that route. And it might be that it’s a good solution for you…and it might be that it’s not. A bundled solution has its downsides, as [...]

Why You Shouldn’t Worry (as Much) About Email Open Rates

Why You Shouldn’t Worry (as Much) About Email Open Rates Email open rates. We love them. We hate them. We obsess over them. They are typically the first thing we check in our email reporting (after number delivered). We anxiously compare them to industry standards. And we’re constantly trying to get them ever higher. However, maybe we’re obsessing [...]

Why Restaurants Need Fresh Email Marketing

Why Restaurants Need Fresh Email Marketing The Dangers of Stale Restaurant Email Marketing—and How to Make It Fresh Again Would you eat stale bread? Old fish? Over-cooked vegetables? Not by choice, right? Nor would your restaurant serve up such sub-standard food to their customers. But you might be serving up stale, sub-standard emails—through no fault of your own. To make sure your email marketing matches the quality of your restaurant chain’s food or table service, let’s take a look at how email technology has changed in recent years. A Fresh Approach to Restaurant Email Marketing You already know email marketing is unique among other marketing tools. It delivers a higher ROI for one thing, [...]

By |August 7th, 2018|Categories: Email Marketing, Featured|

How to Create a Powerful Behavioral Targeting Email Strategy

How to Create a Powerful Behavioral Targeting Email By Krista Barrack Email marketing is becoming more difficult to do. Social media marketing, video marketing and content marketing are competing with email to capture attention. But, for most digital marketers, email is still the bread and butter of their online business. The Customer Is Always Right Are you still email marketing the old way? You narrow down your focus to a product you want to showcase and push that out to everyone on your list? FAIL. Sorry, Charlie, it just doesn’t work that way anymore. Your open, click and conversion rates will all suffer if this is your current method. It’s time to start doing [...]

By |August 7th, 2018|Categories: Email Marketing|

The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution

The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution Are you considering a marketing cloud solution? One that combines all kinds of disparate technologies and features into one package? Many companies are going that route. And it might be that it’s a good solution for you…and it might be that it’s not. A bundled solution has its downsides, as you’ll see below. And there’s a lot to be said for one customized exactly to your needs. The marketing cloud as bundled solution A marketing cloud solution typically bundles together a variety of technologies on to one platform for you—technologies such as CRM, ecommerce, social media marketing, analytics and possibly more. When you want your marketing solution [...]

By |April 18th, 2018|Categories: Email Marketing, Featured|

Email Falling Flat? How a Relational Database Can Help

Email Falling Flat? How a Relational Database Can Help It’s 2018. Do you know where your email marketing is headed? Ideally, it’s headed down the path of hyper-personalized, one-to-one marketing. But hyper-personalized is only going to happen if your ESP supports a relational database. Relational vs. flat file systems Although many marketers have recognized the benefits of relational databases for several years now, surprisingly few email service providers (ESPs) support them—although iPost does. If you’re planning to take your segmentation to a new level this year, or to increase the sophistication of your email marketing, you need to know how a relational database differs from the usual flat file one—and how critical this might turn out [...]

By |April 12th, 2018|Categories: Data, Email Marketing|Tags: |

Why You Shouldn’t Worry (as Much) About Email Open Rates

Why You Shouldn’t Worry (as Much) About Email Open Rates Email open rates. We love them. We hate them. We obsess over them. They are typically the first thing we check in our email reporting (after number delivered). We anxiously compare them to industry standards. And we’re constantly trying to get them ever higher. However, maybe we’re obsessing a little too much about open rates as open rates. There is much that we can learn from our email open rates beyond the basic question, “How many people opened our email?” The danger inherent in only looking at opens as opens With your diligent efforts to improve, your open rate might increase from 22.36% to 23.01% [...]

By |April 4th, 2018|Categories: Best Practicies, Featured|Tags: |

“Don’t Be That Guy”—10 Types of Annoying Emails You Should Stop Sending, Today

Your Competitors’ Emails Are Better Than Yours We all do things we wouldn’t like someone to do to us. We cut people off in traffic, pay bills late, and forget birthdays and anniversaries. It’s not because we’re bad people! We’re only human and sometimes we get impatient, careless, busy or absentminded—or all of the above. We overlook, forget about or even ignore the Golden Rule that says do unto others as you want them to do unto you. Sometimes we do this as email marketers too, and we do unto others—our subscribers and customers—what we definitely do not want done unto us. Are you guilty of that occasional violation of the Golden Rule? Are you [...]

By |March 22nd, 2018|Categories: Best Practicies|

Your Competitors’ Emails Are Better Than Yours

Your Competitors’ Emails Are Better Than Yours OK, I went out on a limb with that post title, I confess. Maybe your competitors’ emails aren’t better than yours. But do you know? Do you know how they compare? Do you know how your emails stack up against the emails of “those other guys”? It’s surprising to me how many marketers don’t subscribe to their competitors’ emails in order to see what they are up against. We’re all trying to stand out in the inbox. Shouldn’t we know what we are being compared to? I say yes, we should. The easiest and cheapest marketing research you’ll ever do Doing this kind of comparison won’t cost you a dime, [...]

By |March 13th, 2018|Categories: Best Practicies, Featured|

16 Ways to Make Your Automated Email Content Better Than Ever

16 Ways to Make Your Automated Email Content Better Than Ever There’s a lot of logic that goes into developing an automated email campaign. However, when it comes to the content, logic sometimes gets lost in the shuffle. I suspect that’s due in part to crafting these email messages as one offs, and focusing more on the campaign as a whole and not on the pieces and how they should work together. Yet, this content has to be really, really good in order to realize the benefits automated emails can provide. The content must be really good as standalone messages and as messages working together as a coherent whole. How’s your automated email content? Does [...]

By |February 16th, 2018|Categories: Best Practicies|Tags: |

Why Your Sender Score Matters More Than Your Credit Score

Why Your Sender Score Matters More Than Your Credit Score Have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret over that number and how high or low it is. In our world as email marketers, we have something similar to the credit score of the consumer world: We have the sender score. And even though it has nothing to do with debt, it has a lot to do with getting [...]

By |February 1st, 2018|Categories: Deliverability|

Think You’re not a Spammer? Think Again…

Think You’re not a Spammer? Think Again… In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in dark, dingy basement apartments trying to trick people into buying Viagra or Costa Rica, think again. And then make sure your own email marketing is legitimate and can’t be labeled as spam. Yes, you: Make sure you’re not a spammer. “But spammers, those are bad guys, right?” Sure, you’ve got your classic types of spam, like that poor Nigerian prince who can’t [...]

By |January 2nd, 2018|Categories: Deliverability, Featured|Tags: , |

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