iPost - The Economic Impact of Email Testing

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The Economic Impact of Email Testing.

“Just test it” is a phrase that all email marketers have heard one too many times. Every conference, every vendor, and every thought leader has pushed the idea of email testing for years. There is an economic impact on every email test performed.

iPost believes that there is an economic impact on every email test performed. In this white paper, we will explore the organizational mentality needed to succeed as well as examine the different types of tests, how to create a groundswell inside your organization around email testing, and show you the economic impact that you could be missing out by not performing even the most basics of tests.

  • A Nimbleness Mentality

  • Test Classifications VS. Types

  • Every Test Has Economic Impact

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    iPost provides enterprise marketers everything you need (and nothing you don’t) to harness all customer behavioral and transactional data for email marketing. All in an easy-to-use platform that enables marketers to do much more–putting power and control back into your hands.


    iPost was founded by a team of veteran marketers with extensive experience implementing industry leading ESP platforms. From this unique perspective, we’ve been able to imagine iPost from the ground up to excel where other solutions fall flat–empowering you and impacting enterprise digital marketing like never before.