This 21 do’s and don’ts for Franchisors in Email Marketing post is undoubtedly not meant to be an exhaustive list but should serve as a guidepost for your programmatic email efforts. This post is all about you, the Franchisor, and actions in your email program to create awareness, nurture and convert people/subscribers interested in becoming a Franchisee.
Many Franchisors ask the question regarding franchise email marketing: “what are the best practices I should adopt?” Of course, there are fundamental best practices such as not purchasing lists, privacy, compliance, and those that minimize risk.
However, the best practices we will be focusing on are assuming that you have these fundamentals in place. We will be looking at those that YOU must implement using your creativity and leveraging the experience of a vendor or a group of experienced people who have seen and done it all – the ones that incrementally will move the needle on your email marketing program.
This post is written from 21 years of email experience on the client, agency, and vendor side of email. It is also written from over 11 years of experience creating and implementing email strategies for some of the planet’s biggest and most complex brands.
Lastly, this post is about learning that there is a platform that is made for the Franchisor that allows you to communicate on behalf of the Franchisee to the end customer. If you like what you read, give iPost, which is made for Franchises, an opportunity to speak with you about how to make your email program even better than it is right now.