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Why Your Sender Score Matters More Than Your Credit Score

Why Your Sender Score Matters More Than Your Credit Score Have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret over that number and how high or low it is. In our world as email marketers, we have something similar to the credit score of the consumer world: We have [...]

By | 2018-01-19T19:22:51+00:00 January 16th, 2018|Deliverability|0 Comments