How to Manage Your Email Marketing Campaigns in 2022

Casino Email Marketing – how do you manage an email marketing campaign? How do you control what gets emailed and when? What about customer tracking and follow up? Check out our tips on how to manage your email marketing campaigns in 2022 to make sure that you don’t miss out on important revenue opportunities.

3 Types of Emails You Need

As we move further into 2022, it’s important to start thinking about how you’ll manage your email marketing campaigns. Here are three types of emails that every casino should send:

1. PLAYER WELCOMING SERIES

The modern player has a lot of choices when it comes to where they spend their time and their money to have a rewarding experience. With so many options available to them, the casinos that have a better chance of winning their players’ hearts, minds, and money need to digitally welcome their players through a series of emails and touches to reinforce their brand proposition and unique differentiators the competition.

2. PLAYER DEVELOPMENT JOURNEY

All casinos should have a Player Development (PD) program, with a team of people assisting in executing the program’s goals, but how does digitally connecting with players fit into that mix? More importantly, where does email fit into lower to mid-tier players that have tremendous upside potential. Marketing’s role in getting as many of the best players as possible involved has to be done strategically, and there is no better channel than email marketing.

3. PLAYER RETENTION CAMPAIGN(S)

It is easier to keep a player than to acquire a new one, but the only way to do that is to recognize when that player’s interest or engagement begins to decline. Email plays a vital role in a player retention campaign. It should be carefully planned out, especially if other channels such as SMS, outbound calling, or social media are in the mix.
To learn more, read our blog about the three types of emails every casino needs 

5 Principles that Apply to Most Casino Marketing Efforts

1. Always be data-driven. Insights from data should guide all your casino marketing decisions.
2. Experiment with multiple channels. Incorporate traditional forms of marketing into your plans as well.
3. Make sure your communications reflect consumer needs. Copy should support branding, but make sure it also resonates with your audience.
4. Keep things fresh. Regularly update your content and experiment with new formats and strategies.
5. Plan for the future. Keep an eye on industry trends and anticipate changes in consumer behavior so you can stay ahead of the curve.
For more on this, refer to our previous article Casino Marketing 101: What is Casino Marketing? 

Which Type Of Email Automation Should I Choose?

If you’re running a casino, you know that email marketing is a powerful tool to reach your customers, promote events and generate revenue. But with so many options out there, it can be tough to know which type of email automation is right for you. Let’s explore the different types of email automation and how they can benefit your casino business.

Remember, there’s no one-size-fits-all solution when it comes to email marketing – experiment with multiple channels and communications strategies until you find what works best for your casino! And, most importantly, make sure that you choose an email service provider that understands your specific niche. With iPost, you are able to leverage unique casino industry identifiers for your marketing campaigns such as PlayerID.


Dynamic Content Emails

Best advice is to optimize email data!

In order to have successful email campaigns, and fully take advantage of the incredible automation options available, you first need good data. This means understanding what communications reflect consumer needs and how copy supports branding. You also need to be able to segment your lists and have data-driven insights into who is opening, clicking, and converting.

By doing all of this, you can create a campaign that is more likely to succeed and provide a higher ROI. 

If you are struggling to utilize your data to its fullest potential, consider contacting us to discuss your business needs.

Final Takeaways

To be successful with casino email marketing in 2022, you need to focus on data-driven insights. This means looking at your metrics and understanding what your customers want. It also means staying up-to-date with the latest trends and using the right tools that fit your business now and empower your business to reach new levels.

With a little bit of effort, you can create successful email marketing campaigns that will help you reach your goals. Whether you’re trying to grow your customer base or increase loyalty, there are plenty of ways to do it with email marketing and automation.