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schojnacki

About Shaun Chojnacki

Shaun started his digital marketing career on the client-side working on email campaigns for companies like GNC and Garden of Life. More recently, he worked as Operations Manager and Director of e-commerce for private organizations that owned multiple seven-figure brands. Over the years, he has been a vital part of growing teams, developing and managing workflow, tapping into new markets, constantly learning and growing, and in the process always wearing many hats. Shaun is currently the Associate Director of Marketing for iPost, a revolutionary email platform built for marketers with complex email needs. He currently lives in Buffalo with his beautiful wife and his Cavachon named Bella. In his “free” time, he loves watching the Buffalo Bills, playing golf (terribly), and taking yearly trips down to Marco Island, Florida.
  • 7 Tactics The Gambling And Casino Industry Needs to Implement for 2023

7 Tactics The Gambling And Casino Industry Needs to Implement for 2025

2024-08-12T14:37:59-06:00By |Tags: , , , |

Updated August 2024. What's the secret to successful casino marketing to your gaming customers? What marketing tactics do casinos use to attract customers? How can you create an online casino marketing campaign that truly delivers results? These are all questions that will be answered about digital marketing for casinos in this guide on how [...]

  • Top 10 Email Marketing Disasters Franchise Owners Must Avoid

Top 10 Email Marketing Disasters Franchise Owners Must Avoid

2024-07-29T13:17:47-06:00By |Tags: , , |

Email marketing is crucial for franchise owners to communicate with customers and drive business growth. However, common mistakes can turn your email marketing efforts into a disaster. In this blog post, we will discuss the top 10 email marketing disasters that franchise owners must avoid to ensure the success of their marketing efforts. [...]

  • Best Practices in Email Marketing: Are They Limiting Your Creativity?

Best Practices in Email Marketing: Are They Limiting Your Creativity

2024-05-08T10:53:39-06:00By |Tags: , , |

In email marketing, the term "best practices" often surfaces as a guiding beacon for marketers aiming to optimize their campaigns. But could these so-called best practices stifle innovation and creativity in our strategies? Let’s delve deeper into this topic, drawing from insights shared in a recent Email Never Sleeps podcast with Kath [...]

  • Email Marketing: Secrets to Success and Common Failures

Email Marketing: Secrets to Success and Common Failures

2024-05-07T10:58:58-06:00By |Tags: , , |

In email marketing, unlocking the secrets to success and navigating through common failures often hinges on attention to detail—both in the meticulous execution of each campaign and the overarching strategy that guides them. In the latest episode of “Email Never Sleeps,” hosted by Andrew Kordek, industry veteran Tali Hasanov shared her seasoned [...]

  • Transforming Business Emails: From Blasé to Brilliant with Creativity

Transforming Business Emails: From Blasé to Brilliant with Creativity

2024-05-07T11:00:17-06:00By |Tags: , , |

In the bustling world of business communication, standing out is more crucial than ever. We're inundated with a barrage of emails daily, where many miss the mark, resonating as uninspired or overly formulaic. However, transforming a mundane business email into a compelling, engaging message isn't just a luxury—it's necessary for those looking [...]

  • The Future of Email Marketing: Dedicated IPs and the Death of Traditional Metrics

The Future of Email Marketing: Dedicated IPs and the Death of Traditional Metrics

2024-05-07T11:01:30-06:00By |Tags: , , |

In this episode of Email Never Sleeps, Andrew Kordek engages with Jakub Olexa, the founder and CEO of Mailkit and Omniv, to discuss the evolving landscape of email marketing. The conversation covers the strategic use of dedicated IPs and the shifting relevance of traditional email metrics like open rates. Rethinking Dedicated IPs [...]

  • EmailNeverSleeps-Podcast-Cover-Website-09 (1)

Make or Break Moments: The Power of Your Brand’s First Email

2024-05-07T11:05:55-06:00By |Tags: , , |

In email marketing, unlocking the secrets to success and navigating through common failures often hinges on attention to detail—both in the meticulous execution of each campaign and the overarching strategy that guides them. In the latest episode of “Email Never Sleeps,” hosted by Andrew Kordek, industry veteran Tali Hasanov shared her seasoned [...]

  • Understanding Email Open Rates

Understanding Email Open Rates

2024-03-02T11:25:41-07:00By |Tags: , , , |

Whether you're a seasoned marketer or just starting out, understanding the nuances of email marketing metrics is crucial to optimizing your campaigns for maximum impact. Among these metrics, email open rates stand out as a fundamental indicator of your email's initial success, acting as a gateway to further engagement through click-through and click-to-open rates [...]