Whitepaper 20 do's don't associations

The 20 Do’s & Don’ts for Associations in Email Marketing

The biggest question that many Associations have when it comes to email marketing is, “what are the best practices I should adopt?”

This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also written from 9 years of experience in creating and implementing email strategies for one of the world’s largest associations.

The Do’s – Here are a few examples

  • Make the beginning memorable.

  • Measure beyond the open/click rate.

The Dont’s– Here are a few examples

  • Create barriers in receiving email.

  • Assume your members know where to click.

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