Whitepaper - 21 do’s and don’ts for Franchisors

The 21 Do’s & Don’ts for Franchisors in Email Marketing

Many Franchisors ask the question regarding email marketing: “what are the best practices I should adopt?”

This whitepaper is written from 21 years of email experience on the client, agency, and vendor side of email. It is also written from over 11 years of experience creating and implementing email strategies for some of the planet’s biggest and most complex brands.

The Do’s – Here are a few examples

  • Make the first interaction memorable.

  • Use automation to your advantage.

The Dont’s– Here are a few examples

  • Send the same email over and over.

  • Assume everyone knows your value proposition.

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