Atypon Systems, Inc., headquartered in Santa Clara, CA, provides the Literatum publishing platform, the leading solution for scholarly and professional publishers to manage, deliver, and monetize online content.
Over its 20-plus years of continuous development, Literatum has become home to nearly 100,000 publications in more than a dozen languages, powering over 900 publication websites and logging 3.2 billion user sessions annually.
Atypon’s mission is clear: build technology that furthers the distribution of knowledge. Their team, over two-thirds of whom are engineers, leverages cutting-edge R&D, including machine learning and AI, to deliver new features driven directly by client needs.
Today, more than 200 clients, including some of the world’s largest publishers, rely on Atypon’s suite, enhanced by acquisitions like Inera, RedLink, Authorea, and Manuscripts, to stay at the forefront of digital publishing.
The Challenge: Turning Atypon Content into Engaging Email
While Literatum excels at hosting articles, e-TOCs, and rich metadata, many publishers struggle to repurpose that content into high-impact email newsletters and digests, often resorting to manual copy-and-paste workflows that are time-consuming, error-prone, and difficult to monetize.
Publishers need:
- Automated feeds from Atypon that pull DOIs, titles, abstracts, and related editorials
- Flexible templates to showcase new issues, hot research, and special collections
- Built-in ad modules to monetize email inventory
- Metrics to track opens, clicks, and ad impressions for ROI reporting
This is where iPost comes in.
Why iPost Is the Email Service Provider of Choice for Atypon Publishing
iPost’s dedicated solution for Atypon customers seamlessly integrates with Literatum to turn hosted content into curated, monetized HTML emails in minutes, without writing a single line of code.
Learn more about our email marketing for Atypon publishing.
Key Benefits & Features
Automated Content Pull
- Pull data directly from Atypon-hosted eTOCs or specific DOIs
- Retrieve rich metadata: titles, authors, abstracts, OA status, related editorials
Unlimited Journals & Templates
- Support for any number of journals or issue alerts
- Custom HTML email templates with editorial control over layout
Dynamic Updates & Monetization
- Real-time data refresh or manual pre-send updates
- Built-in ad modules for seamless ad placement and revenue tracking
- Track impressions, opens, clicks, bounces, and ad performance for precise monetization
Production Time Slashed
- Cuts production cycles from days to minutes
- Eliminates redundant QA by pulling live, structured content
Creative Control for Editorial Teams
- Curate summaries and editorial voice within the automated workflow
- Apply custom sorting, content filters, and publication guidelines
Full-Service or Self-Serve
- Choose white-glove support or a self-service portal—ideal for teams of any size
“As AI reshapes search and discovery, email has become one of the most direct and reliable channels for driving readers to our website. The integration of iPost with Atypon’s Experience Platform has transformed our workflow—eliminating manual copy-and-paste tasks and saving us countless productive hours.”
— Ron Schmelzer Jr., Director, Digital Publishing, Journal of the American College of Cardiology (JACC)
How It Works
Get up and running in minutes with this simple, five-step workflow that turns your Atypon-hosted content into ready-to-send, monetizable email campaigns.
Connect to Literatum
Configure iPost to access your Atypon APIs or RSS feeds.
Select Content & Templates
Choose which eTOCs, issue alerts, or DOI lists to include. Assign an email template per journal or issue type.
Automate & Schedule
Set triggers for new-issue announcements, weekly digests, or special calls for papers.
Review & Send
Optionally preview and tweak curated summaries, then hit “send.”
Monitor & Monetize
View real-time email metrics and ad revenue reports directly in your iPost dashboard.
Drive Revenue and Engagement
By leveraging iPost’s integration with Atypon:
- Revenue Uplift through email ad placements
- Engagement Boost with timely, relevant content delivered to subscribers’ inboxes
- Efficiency Gains freeing editorial resources to focus on strategy and storytelling
Whether you manage dozens of journals or a global publishing portfolio, iPost’s Atypon enhancement ensures your email program is scalable, reliable, and revenue-driven.
Ready to Transform Your Atypon Content into High-Impact Emails?
START A CONVERSATION with our team to learn how you can:
- Automate content pulls from Literatum
- Publish curated, branded email digests in minutes
- Monetize every send with built-in ad modules
- Gain full editorial control and robust analytics
Turn Atypon content into curated, monetized emails in minutes—all without writing a single line of code.
