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About Marco Marini

With 25 years in business, Marco is a walking encyclopedia of all things email: best practices, technologies, trends and more. Marco is currently the COO of iPost, a revolutionary email platform built for marketers by marketers. iPost is probably the easiest, most flexible and dynamic marketing automation solution for email and mobile marketing. Before that, Marco was the CEO of ClickMail Marketing, a vendor-agnostic reseller of email marketing solutions that has made the Inc. 500|5000 list of the fastest-growing private companies in America five times. During his career, Marco has held key marketing management positions at a variety of companies – including eHealth.com and IBM Canada. In the process, he has developed a deep expertise in the Digital Marketing landscape and the technologies pushing the boundaries of personalization and digital marketing – which explains why he is a frequent contributor to industry blogs like the Email Experience Council and Email Vendor Selection. Marco has a degree in Computer Science. He lives in Silicon Valley with his wife and their four children, and in his “free” time, he enjoys buying and selling vintage Italian sports cars.

Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing

By |2020-07-31T21:59:24+00:00August 3rd, 2020|Email Marketing, Featured|

Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing Although having the option to telecommute during the pandemic is a blessing, it seems our working from home has led to weight gain. Our scales are showing the effects of the extra food and alcohol consumed while staying home, and people [...]

Why an Enterprise Email Marketing Software Solution Alone Is not Enough for Email ROI

By |2020-07-31T20:57:09+00:00July 1st, 2020|Best Practices, Featured|

Why an Enterprise Email Marketing Software Solution Alone Is not Enough for Email ROI If you’ve invested in an enterprise email marketing software solution as a better fit for your increasingly complex email marketing needs, you’re probably taking advantage of many of the features now available to you. But that software alone [...]

Email Marketing for Restaurants Improves with Email Segmentation

By |2020-07-31T00:04:07+00:00June 30th, 2020|Data, Featured|

Email Marketing for Restaurants Improves with Email Segmentation Email marketing for restaurants—it’s a numbers game. But they have to be the right numbers in the right sequence. Improving email ROI for your restaurant isn’t about simply upping the numbers, meaning getting more names on your list so you can send more email [...]

Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch

By |2020-07-30T21:20:31+00:00June 24th, 2020|ESP Migration, Featured|

Migrating to a New Enterprise ESP? 7 Tips for a Painless Switch If you’re an email marketer switching to a new enterprise ESP, you might think the hardest part was choosing that new ESP. Yes, that was a challenge, I’m sure, because you had several qualified email service providers to choose from. [...]

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience

By |2020-06-24T18:55:59+00:00June 15th, 2020|Email Marketing, Featured|

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience Relevance revolutionized the franchise email marketing industry, moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And [...]

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet

By |2020-06-24T18:56:12+00:00June 10th, 2020|Deliverability, Email Marketing, Featured|

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many email marketers often think deliverability ends with [...]

How an ESP with Relational Data Lets You Put All Your Customer Info to Use

By |2020-06-29T18:39:31+00:00May 27th, 2020|Best Practices, Data, Featured|

How an ESP with Relational Data Lets You Put All Your Customer Info to Use As you know, the amount of data gathered now is staggering, and grows at a rate that speeds up daily. For marketers, this data can be a goldmine…if they can put that data to use. Sadly, many can’t [...]

How My Name Was Changed for Me—the Ethics of Data Collection in the Age of GDPR

By |2020-06-24T18:57:18+00:00November 12th, 2018|Data, Featured|

How My Name Was Changed for Me—the Ethics of Data Collection in the Age of GDPR This post was written by Per Caroe, Head of Sales and Business Development at iPost. For ethnic reasons, my family decided two names were perfectly fine for me and my sister when we were born. Three names? [...]

How to Create a Powerful Behavioral Targeting Email Strategy

By |2020-06-24T18:57:39+00:00August 7th, 2018|Email Marketing|

How to Create a Powerful Behavioral Targeting Email By Krista Barrack Email marketing is becoming more difficult to do. Social media marketing, video marketing and content marketing are competing with email to capture attention. But, for most digital marketers, email is still the bread and butter of their online business. The Customer [...]

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