mm

About Marco Marini

With 25 years in business, Marco is a walking encyclopedia of all things email: best practices, technologies, trends and more. Marco is currently the COO of iPost, a revolutionary email platform built for marketers by marketers. iPost is probably the easiest, most flexible and dynamic marketing automation solution for email and mobile marketing. Before that, Marco was the CEO of ClickMail Marketing, a vendor-agnostic reseller of email marketing solutions that has made the Inc. 500|5000 list of the fastest-growing private companies in America five times. During his career, Marco has held key marketing management positions at a variety of companies – including eHealth.com and IBM Canada. In the process, he has developed a deep expertise in the Digital Marketing landscape and the technologies pushing the boundaries of personalization and digital marketing – which explains why he is a frequent contributor to industry blogs like the Email Experience Council and Email Vendor Selection. Marco has a degree in Computer Science. He lives in Silicon Valley with his wife and their four children, and in his “free” time, he enjoys buying and selling vintage Italian sports cars.

Common Questions When Moving to New ESP

By |2021-02-19T13:17:47-07:00March 16th, 2021|ESP Migration, Featured|

Common Questions When Moving to New ESP ESP Migration Coming Soon? Get Ready for the Questions with This Advice! There comes a point in every ESP migration when it’s time…time to move everything over to that new email service provider. It’s a time of excitement as you look forward to the new platform. [...]

The Hidden Costs of Switching Email Service Providers

By |2021-05-27T10:00:36-06:00March 9th, 2021|Associations, ESP Migration, Featured, Franchises|

The Hidden Costs of Switching Email Service Providers If you’re switching email service providers, one of the questions that’s likely top of mind is, what will it cost to move from one ESP to another? Although there are steps you can take to make the ESP migration easier, you still might not understand [...]

5 Things That Drive Email Subscribers Crazy

By |2021-05-27T09:56:02-06:00March 2nd, 2021|Associations, Best Practices, Featured, Franchises|

5 Things That Drive Email Subscribers Crazy I think it's fair to say that none of us in email marketing are in it to annoy our subscribers. We have all read articles about the top reasons why subscribers leave your email program. In addition to frequency and lack of personalization in emails, some [...]

Doing an ESP Migration? Avoid These 7 Pitfalls

By |2021-01-19T11:09:02-07:00February 23rd, 2021|Email Marketing, ESP Migration, Featured|

Doing an ESP Migration? Avoid These 7 Pitfalls You thought going through the ESP selection process was hard? It might look like a walk in the park compared to the actual ESP migration. Moving from one ESP to another involves many different people and parts, and how well you do the migration affects [...]

Beware the Sound of Silence: Use Email Analytics to Engage Silent Subscribers

By |2021-05-27T10:03:11-06:00January 26th, 2021|Associations, Data, Featured|

Beware the Sound of Silence: Use Email Analytics to Engage Silent Subscribers How to use email analytics to determine which subscribers are bringing you down. As consumers, we’ve all been through this scenario of disillusionment: You land at a website and you like what you see. You subscribe to the brand’s emails, because [...]

Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing

By |2020-07-31T21:59:24-06:00August 3rd, 2020|Email Marketing, Featured|

Even an Enterprise Email Marketing Platform Can Lead to Overindulgence in Emailing Although having the option to telecommute during the pandemic is a blessing, it seems our working from home has led to weight gain. Our scales are showing the effects of the extra food and alcohol consumed while staying home, and people [...]

Why an Enterprise Email Marketing Software Solution Alone Is not Enough for Email ROI

By |2021-05-27T10:06:21-06:00July 1st, 2020|Associations, Best Practices, Featured, Franchises|

Why an Enterprise Email Marketing Software Solution Alone Is not Enough for Email ROI If you’ve invested in an enterprise email marketing software solution as a better fit for your increasingly complex email marketing needs, you’re probably taking advantage of many of the features now available to you. But that software alone [...]

Email Marketing for Restaurants Improves with Email Segmentation

By |2020-07-31T00:04:07-06:00June 30th, 2020|Data, Featured|

Email Marketing for Restaurants Improves with Email Segmentation Email marketing for restaurants—it’s a numbers game. But they have to be the right numbers in the right sequence. Improving email ROI for your restaurant isn’t about simply upping the numbers, meaning getting more names on your list so you can send more email [...]

Migrating to a New Enterprise ESP? 7 Tips for a Painless ESP Switch

By |2021-09-20T12:14:55-06:00June 24th, 2020|Associations, ESP Migration, Featured, Franchises|

Migrating to a New Enterprise ESP? 7 Tips for a Painless ESP Switch If you’re an email marketer switching to a new enterprise ESP, you might think the hardest part was choosing that new ESP. Yes, that was a challenge, I’m sure, because you had several qualified email service providers to choose [...]

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience

By |2021-05-27T10:06:48-06:00June 15th, 2020|Email Marketing, Featured, Franchises|

Franchise Email Marketing: Use Data and Analysis for a Better Customer Experience Relevance revolutionized the franchise email marketing industry, moving us away from the batch-and-blast of old and on to the path toward one-to-one email messaging. Relevancy always matters. No one can afford not to be relevant to at least some degree. And [...]

Go to Top