From Automation to Journeys — Key Tips

By |2018-12-07T17:01:51-07:00December 7th, 2018|Data, Email Marketing, Featured|

From Automation to Journeys — Key Tips Most every marketer has a basic automated email in place, usually a welcome series. But the time has come for these automated programs to grow in maturity, to evolve from email automation to well thought out journeys. Why? One reason: customer experience. Customer experience is [...]

What to do after Black Friday Cyber Monday

By |2020-08-12T15:28:03-06:00December 1st, 2018|Best Practices, Email Marketing|

What to do after Black Friday Cyber Monday Make the Most of Black Friday and Cyber Monday with Post-Promotion Marketing For months now, you’ve been hearing all the hype leading up to the big shopping spree that now envelops the Thanksgiving weekend, like a fog rolling in off the bay to surround the [...]

16 Ways to Make Your Automated Email Content Better Than Ever

By |2018-04-25T21:06:37-06:00February 16th, 2018|Best Practices|

16 Ways to Make Your Automated Email Content Better Than Ever There’s a lot of logic that goes into developing an automated email campaign. However, when it comes to the content, logic sometimes gets lost in the shuffle. I suspect that’s due in part to crafting these email messages as one offs, and [...]

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