From Automation to Journeys — Key Tips Most every marketer has a basic automated email in place, usually a welcome series. But the time has come for these automated programs to grow in maturity, to evolve from email automation to well thought out journeys. Why? One reason: customer experience. Customer experience is the [...]
What to do after Black Friday Cyber Monday Make the Most of Black Friday and Cyber Monday with Post-Promotion Marketing For months now, you’ve been hearing all the hype leading up to the big shopping spree that now envelops the Thanksgiving weekend, like a fog rolling in off the bay to surround the [...]
16 Ways to Make Your Automated Email Content Better Than Ever There’s a lot of logic that goes into developing an automated email campaign. However, when it comes to the content, logic sometimes gets lost in the shuffle. I suspect that’s due in part to crafting these email messages as one offs, and [...]
