• Automation to Journeys

From Automation to Journeys — 5 Key Tips

2021-10-26T13:46:26-06:00By |Tags: , |

Most every digital marketing professional has basic automated email journeys in place, usually a welcome series. But the time has come for these email marketing automation programs to grow in maturity, to evolve from email automation to well-thought-out email journeys. Why? One reason: customer experience. Customer experience is the new competitive advantage We’re entering [...]