How an ESP with Relational Data Lets You Put All Your Customer Info to Use

By |2020-06-29T18:39:31+00:00May 27th, 2020|Best Practices, Data, Featured|

How an ESP with Relational Data Lets You Put All Your Customer Info to Use As you know, the amount of data gathered now is staggering, and grows at a rate that speeds up daily. For marketers, this data can be a goldmine…if they can put that data to use. Sadly, many can’t [...]

Email Falling Flat? How a Relational Database Can Help

By |2020-06-08T16:34:03+00:00April 12th, 2018|Data, Email Marketing|

Email Falling Flat? How a Relational Database Can Help It’s 2018. Do you know where your email marketing is headed? Ideally, it’s headed down the path of hyper-personalized, one-to-one marketing. But hyper-personalized is only going to happen if your ESP supports a relational database. Relational vs. flat file systems Although many marketers have [...]

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