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  • Relational vs. flat file systems

How a Relational Database Can Help Stop Email From Falling Flat

2021-10-26T13:28:46-06:00By |Tags: |

Do you know where your email marketing is headed? Ideally, it’s headed down the path of hyper-personalized, one-to-one marketing. But hyper-personalized is only going to happen if your ESP supports a relational database. Relational vs. flat file systems Although many marketers have recognized the benefits of relational databases for several years now, surprisingly few email [...]