How an ESP with Relational Data Lets You Put All Your Customer Info to Use

By |2021-10-07T11:06:01-06:00May 27th, 2020|Best Practices, Data, Featured|

How an ESP with Relational Data Lets You Put All Your Customer Info to Use As you know, the amount of ESP data gathered now is staggering and grows at a rate that speeds up daily. For marketers, this stored data can be a goldmine…if they can put that data to use. Sadly, [...]

How a Relational Database Can Help Stop Email From Falling Flat

By |2021-10-19T13:14:36-06:00April 12th, 2018|Associations, Data, Email Marketing, Franchises|

Email Falling Flat? How a Relational Database Can Help Do you know where your email marketing is headed? Ideally, it’s headed down the path of hyper-personalized, one-to-one marketing. But hyper-personalized is only going to happen if your ESP supports a relational database. Relational vs. flat file systems Although many marketers have recognized the benefits [...]

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