Frequency Matters

By |2021-05-27T10:05:01-06:00September 28th, 2020|Associations, Best Practices, Email Marketing, Featured, Franchises|

Frequency Matters Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Here are a few ways where under mailing can hurt: Deliverability to the inbox is tied to the sender's reputation. If you [...]