Frequency Matters

By |2020-09-28T21:32:36-06:00September 28th, 2020|Best Practices, Email Marketing, Featured|

Frequency Matters Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Here are a few ways where under mailing can hurt: Deliverability to the inbox is tied to the sender's reputation. If you [...]

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet

By |2020-06-24T18:56:12-06:00June 10th, 2020|Deliverability, Email Marketing, Featured|

Restaurant Email Marketing: Why Your Deliverability Doesn’t Rank 10 Out of 10…Yet On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many email marketers often think deliverability ends with [...]

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