In this article, we will discuss how to choose the best day and time for marketing emails and how to create an ideal schedule for your unique audience. We show you new ways to find unique email transmission times that work best for your business. And we'll give you tips on how [...]
Calling all high-level email marketers. Are you ready to boost your email open rates and revenue this holiday season with some of the best Black Friday email subject lines out there? Your subject lines are about to reach next-level status. This holiday season, our team at iPost wants to make sure you communicate [...]
5 Ways to Improve Email Deliverability Email Deliverability Matters - Email Deliverability Best Practices Email marketing is the most cost-effective way to build brands, relationships, and revenue. When done correctly, the ROI for email marketing is astronomical, so marketers in all organizations love email marketing. One big area which causes some [...]
Great Sales Emails Use Alt Text. Period. The issue is alt text and I’m taking a stand. Lack of alt text is a wasted opportunity and I simply do not understand why it happens. Because if you want to send out great sales emails, you will use alt text. Period. Do you [...]
Take Your Transactional Emails from Dull to Dynamic If you're sending transactional email, you already know transactional emails get a much higher open rate than other marketing emails—from 40% to 85% higher depending on the source you turn to. You probably also know that’s rarely because they’re compelling and interesting. Nope, they’re usually [...]
DMARC What is it and why you should care What is DMARC? DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system designed to protect your organization's email domain from spoofing and phishing scams. It uses your existing email authentication protocols such as SPF (Sender Policy Framework) and DKIM (Domain Keys [...]
Gmail Inbox Deliverability - Prevent Gmail Spam GMAIL IS EMAIL KING. Gmail is a big deal for B2C email marketers. Gmail email addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion users, a [...]
Email Frequency Matters Sending too much email to subscribers can increase unsubscribes, spam complaints, and generally annoy the people on your list. However, not sending enough can be an even greater risk. Watch You Email Frequency. Here are a few ways where under mailing can hurt: Deliverability to the inbox is tied [...]
Effective Restaurant Marketing: Your Restaurant Email Deliverability Isn't Good (Yet) On a scale of 1 to 10, with 10 being the highest, how would you rank the deliverability rate of your restaurant email marketing? Deliverability often doesn’t get a 10—either in importance or performance—because many digital marketing gurus often think deliverability ends [...]
