Testing an email is a waste of time.

By |2021-07-02T09:05:33-06:00June 22nd, 2021|Acquisitions, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Testing an email is a waste of time. I am sick of the words “test it” in email marketing.  For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]