iPost Enterprise ESP is Heading to Multi-Unit Franchising Conference 2021

By |2021-09-20T11:21:42-06:00August 19th, 2021|Email Marketing, Featured, Franchises|

iPost Enterprise ESP is Heading to Multi-Unit Franchising Conference 2021 Franchisors and Franchisees, can I have your attention, please? I have just been handed an URGENT bit of news that iPost is a Bronze Sponsor of the annual Multi-Unit Franchising Conference Las Vegas MUFC 2021. We are super excited about being there [...]

Franchise Marketing Attribution

By |2021-09-20T13:40:40-06:00August 5th, 2021|Best Practices, Email Marketing, Featured, Franchises|

Franchise Marketing Attribution OPPORTUNITY TO CHANGE. In a recent Scorpion Research Study (published on the IFA site) done on Franchise Owner Marketing Attitudes & Usage, almost 27% of the business owner respondents said that Attribution was the most significant marketing challenge that they faced.  In addition, when asked about what aspects of [...]

Email Marketing: What is a Pristine Spam Trap?

By |2021-09-21T07:45:38-06:00July 29th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Email Marketing: What is a Pristine Spam Trap? A Pristine Spam Trap Is Not Good. There are three types of spam traps senders can email, but one of the worst ones is called a pristine spam trap.  Pristine traps have also been referred to by email marketers as true traps or honeypots [...]

4 Dumb Ways to Deal with Mail Privacy Protection

By |2021-09-21T12:31:36-06:00July 22nd, 2021|Best Practices, Deliverability, Email Marketing, Featured|

There has undoubtedly been a lot of hullabaloo around Mail Privacy Protection affecting email over the last few weeks. Apple iPhone users on apple devices can now surpass tracking pixels and online activity. The industry itself has all agreed that people should not panic and that email will continue to thrive [...]

Does the Perfect Email Program Exist?

By |2021-09-21T13:57:11-06:00July 12th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Does the Perfect Email Program Exist? Email Marketing Programs Deep Dive Does the Perfect Email Program Exist? This is a commonly asked question about marketers. The perfect email program may or may not exist, so, depending on how you define perfection, the below video is worthy of your attention. In, The Perfect [...]

Top Email Subject Lines In June 2021

By |2021-09-21T14:18:57-06:00July 7th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Top Email Subject Lines In June 2021 Email subject lines  We love writing email subject lines. We love testing them. We love to be surprised when what we think will work doesn’t. We also love when an email we didn't expect to take off gets incredible email open rates. Effective Email at [...]

iPost Joins International Franchise Professionals Group (IFPG)

By |2021-09-21T14:50:09-06:00June 29th, 2021|Franchises, Press Releases|

iPost Joins International Franchise Professionals Group (IFPG) SAN MATEO, CALIF., June 29, 2021 iPost email marketing platform for franchises drives the decision to join IFPG iPost, an enterprise email marketing and automation provider is honored to announce that it has become an Elite Member of the International Franchise Professionals Group (IFPG), the world's largest [...]

Creative Landmines – Unnecessary Links

By |2021-07-02T09:05:04-06:00June 29th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Creative Landmines - Unnecessary Links "MORE LINKS! MORE LINKS! MORE LINKS!"   Before you put any more links in your email, ask yourself these questions: How many evergreen links are in your email creative right now?  How many of those links are clicked on and provide value to the subscriber? How many [...]

Testing an email is a waste of time.

By |2021-07-02T09:05:33-06:00June 22nd, 2021|Acquisitions, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Testing an email is a waste of time. I am sick of the words “test it” in email marketing.  For the last 15 years, it seems that you cannot go a week without reading an article about the value of testing in email. Thought leaders, content marketers, vendors, and agencies have all [...]

Thank you Apple, we L.O.V.E. it!

By |2021-07-02T09:06:07-06:00June 14th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises, Industry News|

Thank you Apple, we L.O.V.E. it! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is [...]

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