fbpx

email marketing

  • Understanding Email Open Rates

Understanding Email Open Rates

2024-03-02T11:25:41-07:00By |Tags: , , , |

Whether you're a seasoned marketer or just starting out, understanding the nuances of email marketing metrics is crucial to optimizing your campaigns for maximum impact. Among these metrics, email open rates stand out as a fundamental indicator of your email's initial success, acting as a gateway to further engagement through click-through and click-to-open rates [...]

  • Essential Types of Email Campaigns for Marketers copy

9 Essential Types of Email Campaigns for Marketers

2024-02-22T12:45:14-07:00By |Tags: , , , , |

Email campaigns are a direct and powerful way to communicate with your email list in the ever-evolving digital marketing landscape. Each email campaign offers a unique opportunity to strengthen your relationship with your audience, from welcoming new subscribers to nudging those almost forgotten carts across the checkout line. Let's explore nine essential email campaigns [...]

  • The Perfect Welcome Series: Setting Up Your Brand and Consumers for Success

The Perfect Welcome Series: Setting Up Your Brand and Consumers for Success

2024-02-21T08:58:39-07:00By |Tags: , , |

In the ever-evolving landscape of email marketing, the welcome series stands as the cornerstone of a successful brand-consumer relationship. Episode 5 of Season 3 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek, shines a spotlight on this pivotal aspect of email marketing. Joining him is Jennifer Hoth, an email marketing expert [...]

  • Email Never Sleeps Podcast 04

The Art of Casino Marketing

2024-02-13T09:41:23-07:00By |Tags: , , |

In the latest episode of "Email Never Sleeps," hosted by Andrew Kordek, we had the privilege of discussing the evolving marketing landscape with Scott Wolson, a seasoned expert in casino marketing. The conversation centered around a critical issue many marketers face today: the overshadowing of copy and creativity by technological advancements and artificial [...]

  • Maximizing Email Engagement: Insights from Monica Badiu on iPost's "Email Never Sleeps

Maximize Engagement: Pro Tips for a Successful Email List Cleanup

2024-02-12T11:41:58-07:00By |Tags: , , |

Welcome to another episode of "Email Never Sleeps," hosted by Andrew Kordek of iPost. In Season 3, Episode 3, we had the pleasure of hosting Monica Badiu, an esteemed email marketing copywriter and coach, from Bucharest. This episode, titled "Maximizing Engagement," delves into the crucial world of email list cleanup and the [...]

  • Casino Email Senders Are Being Canceled

Casino Email Senders Are Being Canceled ❌

2023-10-25T09:41:50-06:00By |Tags: , , |

This video serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, [...]

  • Casino Marketing: Master These 3 Emails in 2023

Casino Marketing: Master These 3 Emails in 2023

2023-10-25T09:42:01-06:00By |Tags: , , , |

Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the 3 pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate [...]

  • 36 Cloud Vendors Prohibit Services to Casino Businesses, iPost and QCI announce an exclusive relationship to provide a solution for digital communication

36 Cloud Vendors Prohibit Services to Casino Businesses, iPost and QCI announce an exclusive relationship to provide a solution for digital communication

2023-10-25T10:06:54-06:00By |Tags: |

SAN DIEGO, Oct. 4, 2023 /-- Cameron Kane, CEO at iPost, stated, "We have identified 36 email vendors explicitly excluding casinos from their platforms in their Acceptable Use Policies (AUP). Some Email Service Providers are even advising casinos to seek alternative platforms. While we respect their decisions, we firmly believe that every casino should have a reliable avenue for conducting email and SMS campaigns. We [...]