Thank you Apple, we L.O.V.E. it!

By |2021-06-11T11:14:28-06:00June 14th, 2021|Best Practices, Deliverability, Email Marketing, Featured|

Thank you Apple, we L.O.V.E. it! Apple delivered the email marketing community a gift at the WWDC this past week, and we at iPost cannot be more excited.  In case you haven’t heard, Apple will be releasing “Mail Privacy Protection” later this year with iOS15, iPadOS15, watchOS8, and macOS Monterey. Here is [...]

Email delivery and deliverability mean different things.

By |2021-06-11T11:28:07-06:00June 8th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Email delivery and deliverability mean different things. Email delivery and email deliverability are two entirely different things when it comes to running a program. Unfortunately, they are often used interchangeably, and it causes some confusion amongst non-email people around your organization. Email Delivery Delivery simply means that the email you just sent [...]

Top Subject Lines In May

By |2021-06-11T11:29:06-06:00June 2nd, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

Top Subject Lines In May We love subject lines at iPost. We love writing them. We love testing them, and we love to be surprised when what we think will work doesn’t.  As you may know, a well-crafted subject line can enhance the email’s opportunity for subscriber engagement. While there were so [...]

Chapter 2: Don’t treat members/non-members the same way in email.

By |2021-05-19T13:30:52-06:00May 11th, 2021|Associations, Best Practices, Email Marketing, Featured|

Chapter 2: Don't treat members/non-members the same way in email. Welcome to Chapter 2 of the new series at iPost called "Don't do this, do that," where some of the best minds in email marketing will use dozens of years of both client, agency, and ESP experience to guide you the email [...]

Emails From The Client Side – Part 1: Engagement Levels

By |2021-05-27T09:53:15-06:00May 4th, 2021|Associations, Best Practices, Email Marketing, Featured, Franchises|

Emails From The Client Side - Part 1: Engagement Levels My engagement has peaked. Over the last 12 months, email marketing has become even more critical for many organizations, and the numbers show it. Email marketing volume is at an all-time high, and ESP's like iPost help lead the way with our [...]

How to get into the inbox at Gmail

By |2021-05-27T09:59:16-06:00January 19th, 2021|Associations, Best Practices, Deliverability, Email Marketing, Featured, Franchises|

How to get into the inbox at Gmail GMAIL IS KING. LONG LIVE THE KING! Gmail is a big deal for B2C email marketers. Gmail addresses can make up 40-80% of your list and cause headaches for marketers who need to have high inbox placement to be successful. Gmail has over 1.5 billion [...]

13 Email Predictions & Trends for 2021

By |2021-03-01T10:00:00-07:00January 5th, 2021|Email Marketing, Featured|

13 Email Predictions & Trends for 2021 2020 SUCKED 2020 was a year of consolidation and regurgitation in the email industry. Companies merged, were bought, and even changed names, while the industry managed to talk about the same stuff that we were talking about 10-15 years ago. The operative words in the industry were [...]

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