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Strategy

  • The 21 Do’s & Don’ts for Franchisors in Email Marketing

The 21 Do’s & Don’ts for Franchisors in Email Marketing

2022-12-08T12:30:57-07:00By |Tags: , , , |

Introduction This 21 do’s and don’ts for Franchisors in Email Marketing post is undoubtedly not meant to be an exhaustive list but should serve as a guidepost for your programmatic email efforts. This post is all about you, the Franchisor, and actions in your email program to create awareness, nurture and convert people/subscribers [...]

  • Why Email Deliverability Is YOUR Fault | Email Never Sleeps Episode 07 | Jack Wrigley

Email Never Sleeps Episode 7: Why Email Deliverability is Your Fault

2022-08-04T08:37:56-06:00By |Tags: , , |

This video is episode 07 of Email Never Sleeps, the email marketing podcast. Watch this video to learn why email deliverability is your fault as an email marketer. Also, gain insight into email marketing from a deliverability perspective. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic [...]

  • Jennifer swafford and andrew kordek email podcast

Email Never Sleeps Episode 6: How to Improve Your Email Production Process 2022

2022-06-29T08:40:44-06:00By |Tags: , , |

This video is episode 06 of Email Never Sleeps, the email marketing podcast. Watch this video to learn how to improve your email production process in 2022. Also, gain insight into email marketing team building. What is Email Never Sleeps? Email Never Sleeps is a vidcast/podcast to discuss real pragmatic email marketing strategy and [...]

Email Metrics That Matter

2022-06-06T11:35:54-06:00By |Tags: , , |

It's time to start thinking about new email marketing metrics to track because vanity metrics like open rate won't cut it anymore. Some program-centric metrics can translate into business-centric metrics, opening up the door to a larger budget for email marketing innovation. Buckle up. Email Marketing Metrics That Matter Video by Andrew Kordek https://www.youtube.com/watch?v=sKrFvfvy4HY [...]