1-Minute Recap If you only skim, here’s the playbook: “Average” CTR is not your ceiling. Recent benchmarks put the average email click-through rate around 2–2.5%, with 3.5%+ considered excellent. On paid channels, typical ad CTRs are even lower (e.g., ~0.8–1.5% on TikTok/Meta, ~0.5–0.6% on YouTube), which is why “average CTR” content feels so pessimistic. Casinos, [...]
If you’re an enterprise marketer in casino & gaming, publishing, or franchise development, your email program lives under a microscope. You’re not just worried about opens and clicks. You’re juggling: Regulatory scrutiny (GDPR, CCPA/CPRA, state privacy laws, gaming regulators, franchise agreements) Complex, high-risk data (Player IDs, loyalty data, subscriber billing, franchise locations) Multiple brands, [...]
Most “enterprise” email marketing platforms were built for broad B2C use cases. We're talking about retail, ecommerce, and generic digital brands. But if you’re running a casino, sportsbook, tribal or commercial gaming operation, hospitality group, franchise system, financial services brand, or a regulated publisher, your world looks very different. You’re not just trying to [...]
Updated August 2024 → Updated April 2026 TL;DR AI can write, segment, and send faster than any human, but it can’t feel.The most effective email marketing today combines machine intelligence with human creativity to craft messages that predict behavior and build emotional connection. Marketers who master this balance will dominate inboxes in 2026 and [...]
TL;DR Email marketing remains one of the most powerful tools for player acquisition, engagement and retention. With an average open rate of ~21.6%, operators must go beyond standard blasts by harnessing player data, personalization, automation, and responsible marketing practices. This guide will show you how to build a gambling-friendly casino email marketing strategy that [...]
Updated August 2024 → Updated April 2026 What’s the secret to mastering casino marketing in 2026? What marketing tactics do modern casinos use to attract and retain players, both on property and via online casinos? How do you launch a digital marketing strategy casino promotion idea that truly delivers ROI? In this updated guide, [...]
TL;DR AI is transforming casino email marketing by turning data into real-time personalization and predictive insights. Casinos that embrace AI-powered tools like iPost can anticipate player behavior, automate engagement, and drive long-term loyalty — all while maintaining compliance and trust. The future of casino marketing isn’t just data-driven. It’s AI-intuitive. The casino industry has [...]
TL;DR Generating more casino advertising revenue in 2026 means embracing digital-first strategies — from influencer and podcast partnerships to personalized email automation. The most successful casino marketers are combining AI-driven targeting, data-backed campaigns, and content that builds long-term loyalty. Let’s explore four practical ways to turn your casino’s marketing efforts into measurable ROI. The [...]
TL;DR Marketing an online casino in 2026 means balancing creativity with compliance. Success depends on data-driven marketing campaigns, AI automation, and social media marketing that connects with loyal customers across every channel. Use email personalization, search engine optimization (SEO), and precise targeting to increase brand awareness and player lifetime value — while staying compliant [...]
In casino marketing, email remains one of the most powerful tools for driving engagement, loyalty, and revenue. The key to success in 2026 lies in using data-driven, automated, and personalized campaigns that speak directly to player behavior and preferences. If you're not adapting your approach, you're leaving high-value players on the table. Below, we [...]
