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  • Understanding Email Open Rates

Understanding Email Open Rates

2024-03-02T11:25:41-07:00By |Tags: , , , |

Whether you're a seasoned marketer or just starting out, understanding the nuances of email marketing metrics is crucial to optimizing your campaigns for maximum impact. Among these metrics, email open rates stand out as a fundamental indicator of your email's initial success, acting as a gateway to further engagement through click-through and click-to-open rates [...]

  • Essential Types of Email Campaigns for Marketers copy

9 Essential Types of Email Campaigns for Marketers

2024-05-01T17:36:47-06:00By |Tags: , , , , |

There are many types of email campaigns, which are a powerful way to communicate with your email list in the ever-evolving digital marketing landscape. Each email campaign offers a unique opportunity to strengthen your relationship with your audience, from welcoming new subscribers to nudging those almost forgotten carts across the checkout line. Let's explore [...]

Being Proactive with Email Deliverability – Email Marketing 101

2023-05-04T10:59:39-06:00By |Tags: , , , |

As a marketer, you want your emails to land in your subscribers' inboxes every time. However, sometimes your emails may end up triggering those spam filters, and you may not even know it. That's why it's crucial to be proactive about your email deliverability and think about improving email deliverability from the beginning. [...]

  • How to Manage Casino Email Marketing Campaigns 2023

Maximizing Casino Email Marketing Campaigns in 2023: Best Practices and Strategies

2023-06-26T09:31:41-06:00By |Tags: , , , |

Casino Email Marketing Campaign– how do you manage an email marketing campaign? How do you control what gets emailed and when? What about customer tracking and follow-up? Check out our tips on managing your email marketing campaigns in 2023 to ensure you don’t miss out on important revenue opportunities. 3 Types of Emails You [...]

  • Franchise Email Marketing and SEO on the Rise

Franchise Report: Email Marketing and SEO on the Rise

2022-01-18T12:30:36-07:00By |Tags: , , , , |

According to the 2021 Annual Franchise Marketing Report (AFMR), the results from email marketing have risen among businesses for 2021, with an increase of 15% in effectiveness versus 2020.  The study also highlighted that search engine optimization (SEO) has also been increasing in popularity and effectiveness, showing an increase of 7 percentage points.  Combining [...]

  • Email Marketing For Franchise Development

Email Marketing For Franchise Development

2023-08-23T09:47:21-06:00By |Tags: , , , , |

Connecting with your audience and developing the franchise are extremely important for growth in the franchise industry. All successful franchises use email marketing and automation tools for franchise development. When you think of franchise development, you don’t often think about how email marketing can influence the process. However, a well-executed and timely franchise email [...]