The Value of Unopened Email

By |2020-09-03T18:13:11+00:00September 3rd, 2020|Email Marketing, Featured|

The Value of Unopened Email Unopened Emails Don't Suck. Email Marketers live for open rates. They make us feel good and provide a directional metric on the performance of the campaign. While we all want every single email opened and engaged with, the reality is that it will never happen. However, an unopened [...]

The Best Email Subject Lines – Avoid These 5 Common Mistakes

By |2020-08-06T22:30:17+00:00August 6th, 2020|Best Practices, Email Marketing, Featured|

The Best Email Subject Lines - Avoid These 5 Common Mistakes The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line is going to get your subscriber [...]

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