Welcome Emails Need Unsubscribe Links

By |2020-10-21T16:10:35-06:00November 17th, 2020|Best Practices, Email Marketing, Featured|

Welcome Emails Need Unsubscribe Links WHAT! One of the greatest misconceptions of welcome emails is that they are transactional and, therefore, not subject to Can-Spam compliance of having an opt-out in them. While accurate in concept, treating a welcome email as transactional means that you, as the brand, go about it the wrong [...]

A new email: The Re-Welcome Email

By |2020-08-26T19:35:45-06:00August 27th, 2020|Best Practices, Email Marketing, Featured|

A new email: The Re-Welcome Email THE NEW DORMANTS I would like to introduce you to Sara and Bob, the new dormants. They are subscribers you acquired several months ago via an aggressive and expensive digital campaign. We have several points of valuable data on Sara and Bob that were captured during [...]

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