Welcome Email Archives

Do Welcome Emails Need Unsubscribe Links?

At iPost, we get a lot of questions about welcome emails, the purpose of welcome emails, and whether you should include an unsubscribe link or not in your welcome email to make it easier for people to leave your email list. Some email marketers even say that if you don’t include an unsubscribe link, [...]

Introducing a New Email Campaign Type: Re-Welcome Email

2022-01-27T12:55:02-07:00By Andrew Kordek|Tags: Re-Engagement, Welcome Email|

THE NEW DORMANTS: I would like to introduce you to Sara and Bob, the new dormants. They are email subscribers you acquired several months ago via an aggressive and expensive digital marketing campaign. We have several points of valuable data on Sara and Bob that were captured during the sign-up process and have been [...]