Do Welcome Emails Need Unsubscribe Links?

By |2021-09-30T11:16:50-06:00November 17th, 2020|Associations, Best Practices, Email Marketing, Featured, Franchises|

Do Welcome Emails Need Unsubscribe Links? What is required in my welcome emails? Pro-tip, one of the greatest misconceptions of welcome emails is that they are transactional and, therefore, not subject to Can-Spam compliance of having an opt-out in them. While accurate in concept, treating a welcome email as transactional means that [...]

Introducing a New Email Campaign Type: Re-Welcome Email

By |2021-10-01T10:59:56-06:00August 27th, 2020|Associations, Best Practices, Email Marketing, Featured, Franchises|

Introducing a New Email Campaign Type: Re-Welcome Email THE NEW DORMANTS: I would like to introduce you to Sara and Bob, the new dormants. They are email subscribers you acquired several months ago via an aggressive and expensive digital marketing campaign. We have several points of valuable data on Sara and Bob [...]

Go to Top