The Importance of the Welcome Email

As a marketer, you need to pay attention to your welcome email program. Remember, the welcome email is the first email interaction you will have with your new subscriber. Making sure that interaction is relevant and meaningful is critical to the lifetime value of that subscriber.

To ensure your welcome email is as effective as can be, ask yourself:

  • Does the welcome email come right away?
  • Does it say thank you for subscribing, use the subscriber’s first name, look nice, and render properly across browsers and/or mobile devices?
  • Does it make your new subscriber feel good about your organization and validate their decision to subscribe?

A well-done welcome email does all of these.

You only have one chance to make a first impression. Make it count with your welcome program.