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About Skip ONeill

Skip is a pioneer in the email marketing space. He joined ExactTarget in 2002 and helped build the sales and channel team contributing to the overall success and IPO. He has tenure at a number of other successful ESPs and enjoys helping companies grow. A major component of his role of VP of Sales at iPost is to foster community at all touchpoints. He believes in the fundamentals of sales which is an ongoing understanding of the customers’ needs and goals and to help through planning, collaboration and execution. Skip shares his time between Dallas, TX & Portland, OR with his wife D’Anne. His hobbies include tending to a small backyard vineyard and enjoys making wine and travel.

The Best Email Subject Lines – Avoid These 5 Common Mistakes

By |2020-08-06T22:30:17-06:00August 6th, 2020|Best Practices, Email Marketing, Featured|

The Best Email Subject Lines - Avoid These 5 Common Mistakes The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line is going to get your subscriber [...]

Why You Should Segment Based on Behavioral Data

By |2020-06-01T16:36:31-06:00June 1st, 2020|Data, Email Marketing, Featured|

Why You Should Segment Based on Behavioral Data As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve [...]

How to Be a Trusted Partner, not “just” Another Vendor

By |2020-06-29T18:39:43-06:00May 5th, 2020|Best Practices, Email Marketing, Featured|

How to Be a Trusted Partner, not “just” Another Vendor In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. [...]

How to Win Back Lost Customers Using Email

By |2020-04-07T20:58:40-06:00April 6th, 2020|Email Marketing, Featured|

How to Win Back Lost Customers Using Email Building a solid subscriber list is hard. Keeping a subscriber engaged is even harder. No matter how hard we work to get people to sign up for our email lists, subscriber attrition and abandoned carts are an ongoing challenge for email marketers. Customers abandon email [...]

Are You Stranded on the Gilligan’s Island of the Email Service Provider World?

By |2020-02-09T19:24:54-07:00November 27th, 2019|Email Marketing, Featured|

Are You Stranded on the Gilligan's Island of the Email Service Provider World? Being stuck under contract with an inadequate email service provider (ESP) can leave marketers feeling as helpless as the castaways stuck on Gilligan’s Island. Baby boomers (and some Gen Xers and older Millennials that caught reruns on Nick at Nite) [...]

First Impression with your customers is so important – Don’t blow it!

By |2020-02-11T17:24:32-07:00August 19th, 2019|Best Practices, Email Marketing, Featured|

First Impression with your customers is so important – Don’t blow it! You don’t get a second chance to make a first impression. That’s why it’s so important for your email programs to start the customer relationship out on the right track. A welcome email series helps to begin building that relationship. When [...]

Defining—and Engaging—the Unengaged Subscriber

By |2020-02-11T17:29:17-07:00August 10th, 2019|Best Practices, Email Marketing, Featured|

Defining—and Engaging—the Unengaged Subscriber How are you treating your unengaged subscribers? They are still on your list so potentially have value. But they obviously aren’t responding to your email marketing the way you’d like. What can you do? First off, let’s define an unengaged subscriber, otherwise known as email non-responders. What is [...]

Want More Email Opens? Realize the Value of Relevance

By |2020-01-29T21:31:54-07:00July 29th, 2019|Email Marketing, Featured|

Want More Email Opens? Realize the Value of Relevance Think of the last time you didn't look at emails for a day or so. When you did check, your inbox was probably filled with both opt-in messages as well as some junk email. Let's focus on those emails you opted in to receive, [...]

The Importance of the Welcome Email

By |2020-01-29T21:32:24-07:00July 18th, 2019|Email Marketing, Featured|

The Importance of the Welcome Email As a marketer, you need to pay attention to your welcome email program. Remember, the welcome email is the first email interaction you will have with your new subscriber. Making sure that interaction is relevant and meaningful is critical to the lifetime value of that subscriber. To ensure [...]

Switching ESP Doesn’t Have to Hurt with a Guide by Your Side

By |2019-07-26T16:33:09-06:00July 13th, 2019|ESP Migration, Featured|

Switching ESP Doesn't Have to Hurt with a Guide by Your Side As many of you know, a couple of years ago I was in Nepal with my daughter to trek to Mt. Everest Base Camp (EBC). Along the way, there were many trekkers who were going it alone without the help of [...]

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