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About Skip ONeill

Skip is a pioneer in the email marketing space. He joined ExactTarget in 2002 and helped build the sales and channel team contributing to the overall success and IPO. He has tenure at a number of other successful ESPs and enjoys helping companies grow. A major component of his role of VP of Sales at iPost is to foster community at all touchpoints. He believes in the fundamentals of sales which is an ongoing understanding of the customers’ needs and goals and to help through planning, collaboration and execution. Skip shares his time between Dallas, TX & Portland, OR with his wife D’Anne. His hobbies include tending to a small backyard vineyard and enjoys making wine and travel.
  • Segment Your Audience Based on Behavioral Data

Segment Your Audience Based on Behavioral Data

2021-10-28T14:35:05-06:00By |

As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on online behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve opens and click through open rates (CTORs) as [...]

  • How to Be a Trusted Partner

How to Be a Trusted Partner

2022-01-27T12:55:27-07:00By |

In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without establishing trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. Trust is not something to be gained from a single [...]

  • How to Win Back Lost Customers Using Email

How to Win Back Lost Customers Using Email

2022-01-27T12:56:54-07:00By |

Building a solid subscriber list is hard. Keeping a subscriber engaged is even harder. No matter how hard we work to get people to sign up for our email lists, subscriber attrition and abandoned carts are an ongoing challenge for email marketers. Customers abandon email programs for a variety of reasons. They might experience [...]

  • First Impression with your customers is so important – Don’t blow it!

Email First Impression is So Important – Don’t blow it!

2021-10-28T13:44:19-06:00By |

You don’t get a second chance to make the first impression a good impression. That’s why it’s so important for your email programs to start the customer relationship out on the right track. A welcome email series helps to begin building that relationship. When considering how to put together the strategy for a welcome [...]

  • Defining—and Engaging—the Unengaged Subscriber

Defining—and Engaging—the Unengaged Subscriber

2022-01-27T12:57:31-07:00By |

How are you treating the unengaged subscribers on your email list? These inactive subscribers are still on your list so potentially have value. But they obviously aren’t responding to your email marketing the way you’d like. What can you do? First off, let’s define an unengaged subscriber, otherwise known as email non-responders. What is [...]

  • Realize the Value of Relevance to Get More Email Opens

Realize the Value of Relevance to Get More Email Opens

2022-01-27T12:58:01-07:00By |

Think of the last time you didn't read your email for a day or so. When you did check, your inbox was probably filled with both opt-in messages as well as some junk email. Let's focus on those emails you opted in to receive, the ones from brands you had explicitly given permission to [...]