The Best Email Subject Lines - Avoid These 5 Common Mistakes The best email subject lines are the ones that get your emails opened. The subject line is not the first thing your recipient looks at. That’s the From name. But after that, the subject line is going to get your subscriber [...]
Why You Should Segment Based on Behavioral Data As an email marketer, you’re probably segmenting your audiences, but are you segmenting based on behavioral data? If not, you are missing out on lost revenue. And you’re spending more money than you need to with your enterprise ESP. Behavioral segmentation can help you improve [...]
How to Be a Trusted Partner, not “just” Another Vendor In business school, aspiring marketers are taught to focus on customer acquisition and customer retention, meaning loyalty. But without trust, there is little chance of loyalty or repeat customers. Trust is the most overlooked—and possibly most important—factor when it comes to customer retention. [...]
How to Win Back Lost Customers Using Email Building a solid subscriber list is hard. Keeping a subscriber engaged is even harder. No matter how hard we work to get people to sign up for our email lists, subscriber attrition and abandoned carts are an ongoing challenge for email marketers. Customers abandon email [...]
Are You Stranded on the Gilligan's Island of the Email Service Provider World? Being stuck under contract with an inadequate email service provider (ESP) can leave marketers feeling as helpless as the castaways stuck on Gilligan’s Island. Baby boomers (and some Gen Xers and older Millennials that caught reruns on Nick at Nite) [...]
First Impression with your customers is so important – Don’t blow it! You don’t get a second chance to make a first impression. That’s why it’s so important for your email programs to start the customer relationship out on the right track. A welcome email series helps to begin building that relationship. When [...]
Defining—and Engaging—the Unengaged Subscriber How are you treating your unengaged subscribers? They are still on your list so potentially have value. But they obviously aren’t responding to your email marketing the way you’d like. What can you do? First off, let’s define an unengaged subscriber, otherwise known as email non-responders. What is [...]
Want More Email Opens? Realize the Value of Relevance Think of the last time you didn't look at emails for a day or so. When you did check, your inbox was probably filled with both opt-in messages as well as some junk email. Let's focus on those emails you opted in to receive, [...]
The Importance of the Welcome Email As a marketer, you need to pay attention to your welcome email program. Remember, the welcome email is the first email interaction you will have with your new subscriber. Making sure that interaction is relevant and meaningful is critical to the lifetime value of that subscriber. To ensure [...]
Switching ESP Doesn't Have to Hurt with a Guide by Your Side As many of you know, a couple of years ago I was in Nepal with my daughter to trek to Mt. Everest Base Camp (EBC). Along the way, there were many trekkers who were going it alone without the help of [...]
